What are the responsibilities and job description for the Field Marketing Manager San Francisco position at fal?
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About This Role
You’ll sit at the intersection of brand, community, and revenue. From meetups to executive dinners to strategic sponsorships, your job is to make fal impossible to ignore in key markets. You’ll be a close partner to sales, with shared goals and full ownership of field execution.
What You’ll Do
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About This Role
You’ll sit at the intersection of brand, community, and revenue. From meetups to executive dinners to strategic sponsorships, your job is to make fal impossible to ignore in key markets. You’ll be a close partner to sales, with shared goals and full ownership of field execution.
What You’ll Do
- Own field marketing end-to-end — strategy, execution, and measurement — in collaboration with sales and growth
- Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
- Build and nurture local ecosystems — developers, creators, partners, influencers, media — to expand fal’s reach and reputation
- Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
- Continuously experiment and optimize, leaning into what works and iterating fast on what doesn’t
- Are a natural connector who lives to network and thrives in fast-paced environments
- Have 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
- Know how to partner closely with sales and align marketing activations to pipeline goals
- Have strong project management skills and can juggle multiple events or campaigns at once
- Bonus: you’re a confident public speaker and comfortable representing fal at events
- $150,000 - $210,000 OTE equity comprehensive benefits package
- Interesting and challenging work
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsites
Salary : $150,000 - $210,000