H-D Vehicle Assistant Sales Manager

About Company:

Join the Iron Steed Harley-Davidson Family

Are you passionate about Harley-Davidson and eager to share that excitement with others? Iron Steed H-D is looking for someone with a great attitude who thrives in a fast-paced, fun, and customer-focused environment.

Buying a Harley-Davidson motorcycle is a life-changing decision that opens the door to an entirely new lifestyle. As a team member, you’ll play a key role in introducing new riders to this world—providing exceptional service, guidance, and a welcoming experience.

We offer extensive training and access to industry-leading tools to help you build your skills and succeed. This is your opportunity to join one of the most dynamic and fastest-growing Harley-Davidson dealerships in California.

About Iron Steed Harley-Davidson

At Iron Steed Harley-Davidson, fulfilling dreams of personal freedom isn’t just a motto—it’s our purpose and passion. Located in Vacaville, CA, we’re committed to delivering exceptional customer experiences that reflect the spirit of the Harley-Davidson lifestyle.

We’re not just a dealership—we’re riders ourselves. We understand our customers because we live the same dream they do. Whether it’s on the sales floor or out on the open road, we take pride in being part of something bigger: a community built on freedom, adventure, and camaraderie.

We are Iron Steed Harley-Davidson.

About the Role:

The H-D Vehicle Assistant Sales Manager plays a pivotal role in driving the sales performance and customer satisfaction within a Harley-Davidson dealership. This position is responsible for supporting the Sales Manager in overseeing daily sales operations, ensuring that sales targets are met or exceeded while maintaining the highest standards of customer service. The role involves managing and motivating the sales team, coordinating with other departments, and implementing effective sales strategies tailored to the retail motorcycle market. The Assistant Sales Manager also acts as a key liaison between customers and the dealership, fostering long-term relationships and enhancing brand loyalty. Ultimately, this position contributes significantly to the dealership’s growth and reputation by delivering an exceptional buying experience and operational excellence.

Minimum Qualifications:

• High school diploma or equivalent; Bachelor’s degree in Business, Marketing, or related field preferred.
• Minimum of 3 years of experience in retail sales, preferably in the automotive or motorcycle industry.
• Proven track record of meeting or exceeding sales targets in a customer-focused environment.
• Strong leadership skills with experience managing or assisting a sales team.
• Excellent communication and interpersonal skills to effectively engage with customers and team members.

Preferred Qualifications:

• Experience working within a Harley-Davidson dealership or familiarity with the brand and its culture.
• Knowledge of motorcycle financing, insurance, and regulatory requirements.
• Proficiency with CRM software and sales analytics tools.
• Certification or training in sales management or retail operations.
• Ability to work flexible hours, including weekends and holidays, to support dealership needs.

Responsibilities:

• Assist the Sales Manager in developing and executing sales plans to achieve dealership revenue goals.
• Supervise and support the sales team by providing coaching, training, and performance feedback.
• Manage daily sales floor activities, including customer interactions, vehicle presentations, and test rides.
• Collaborate with finance, service, and parts departments to ensure seamless customer transactions and satisfaction.
• Analyze sales data and market trends to identify opportunities for growth and improvement.
• Maintain up-to-date knowledge of Harley-Davidson products, promotions, and industry developments.
• Ensure compliance with company policies, legal regulations, and ethical standards in all sales activities.
• Participate in recruitment, onboarding, and development of sales personnel to build a high-performing team.

Skills:

The required and preferred skills are essential for daily success in this role, as they enable the Assistant Sales Manager to lead and inspire the sales team effectively while delivering outstanding customer experiences. Strong communication skills facilitate clear and persuasive interactions with customers and colleagues, ensuring alignment on sales goals and customer needs. Leadership and coaching abilities are applied daily to motivate the team, resolve challenges, and foster a collaborative environment. Analytical skills are used to interpret sales data and market trends, guiding strategic decisions and identifying growth opportunities. Familiarity with CRM systems and sales tools streamlines customer management and reporting, enhancing operational efficiency and supporting data-driven sales strategies.

Salary : $60,000 - $100,000