Digital Marketing Coordinator

ABOUT FAIRCHILD EQUIPMENT

Fairchild Equipment was founded in 1985 as Yale Materials Handling.  Under the leadership of Gary Fairchild, we gradually diversified our manufacturers to add trusted brands, expanded our services areas to better serve Wisconsin, Minnesota, Northern Illinois, North Dakota, and the Upper Peninsula of Michigan. We’ve grown from only a five-person operation to over 280 employees.  Now under the leadership of Gary Fairchild’s son, Chad Fairchild, Fairchild is all about possibilities for additional growth and expansion, while maintaining our operations as Family Owned.

COMPANY CULTURE

We know that in order for us to provide a dynamic and comprehensive customer experience, we need to have a team dedicated to industry experience, knowledge and customer service.  We know our employees embrace our values and are driven to exceed expectations and we welcome the individual who shares those values. Come join our Fairchild Team!

Family Values – Healthy work/life balance promoting a winning and pleasant work environment.  Follow the Golden Rule.   

Safety Always – We are committed to safety at all times and in all places.   

Customers for Life – Excellence in customer Service.  If we don’t deliver, let us know, and we WILL fix it!   

Employer of Choice – Happy and productive employees who outwork the competition.   

Active in our Communities – Outstanding citizens in the market we serve.   

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
• Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
• Design and produce engaging graphics and multimedia content aligned with brand standards.
• Conduct hashtag and audience research to increase post visibility and engagement.
• Monitor social media trends and recommend new strategies to enhance performance.
• Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
• Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
• Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
• Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
• Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
• Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
• Update product specifications and add new models to the Fairchild website.
• Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
• Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
• Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
• Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
• Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
• Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
• Perform additional duties as assigned by the Director of Marketing and/or management.
• Accept additional duties and responsibilities as assigned by the Director of Marketing and/or management.  

Qualifications/Requirements:

•  Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
• Strong written and visual communication skills.
• Experience with social media platforms, especially LinkedIn and Facebook.
• Basic understanding of SEO principles and website content management.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Highly organized with strong attention to detail and ability to manage multiple projects.
• Experience with website CMS platforms (e.g., WordPress or similar).
• Basic analytics knowledge (social media insights, Google Analytics, etc.).
• Interest in B2B marketing and industrial/manufacturing industries.  

Employee Benefits include:

• Full benefits package, including Medical, Dental and Vision insurance.
• Ability to have a flexible  work schedule.
• Possible remote work options.
• Casual office dress code.
• Generous Paid Time Off
• Paid Holidays.
• 401(k) retirement plan and Employer Match.
• Wellness Program that offers the opportunity to earn a medical insurance discount.
• Company Paid Short- Term and Long-Term Disability.

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

·        Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.  

·        Frequent physical activity of the position: 

o   Stooping- bending body downward and forward by bending spine at the waist.  

o   Kneeling- bending legs at knee to come to a rest on knee or knees.  

o   Crouching- bending the body downward and forward by bending leg and spine.  

o   Crawling- moving about on hands and knees or hands and feet.  

o   Reaching- extending hand(s) and arm(s) in any direction.  

o   Standing- remaining upright on the feet, particularly for sustained periods of time  

o   Walking- moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.  

o   Pushing- using upper extremities to press against something with steady force in order to thrust forward, downward or outward.  

o   Pulling- Using upper extremities to exert force in order to draw, drag, haul or tug objects in sustained motion. 

o   Lifting- raising objects from a lower to a higher position or moving objects horizontally from position-to-position.  

o   Fingering- Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole and or arm as in handling. 

o   Grasping- applying pressure to an object with fingers and palm.  

o   Talking- Expressing or exchanging ideas by means of spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.  

o   Hearing- Perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication.  

o   Climbing- ascending or descending. 

·        Occasional Physical Activity of the position: 

o   Balancing- maintaining body equilibrium.  

o   Fingering- perceiving attributes of objects by touching with skin, particularly that of fingertips.  

·        The visual acuity requirements:  

o   The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes.  

·        The conditions the worker will be submitted to in this position:  

o   The worker is subject to environmental conditions with activities that normally would occur indoors.  

o   The worker is occasionally required to function in narrow aisles or passageways.   

To take that next step in your career, and have an opportunity for additional growth, you will want to join our dynamic team.  Fairchild Equipment, Inc. is recognized as the fastest growing company of its kind in the Midwest!  Fairchild Equipment, Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.  Apply now!