What are the responsibilities and job description for the Partnership Marketing & Demand Generation Manager South Africa & SADC (english-speaking) position at Factorial?
Hello! 👋🏽
At Factorial, we believe that the strength of our growth reflects the strength of our ecosystem. That’s why we’re looking for a Partner Marketing & Demand Generation Manager – South Africa & SADC (English-speaking) whose mission will be to empower our partners by designing and executing marketing initiatives that actually generate demand.
This role is about turning collaboration into pipeline. You’ll work closely with partners and internal teams to create campaigns, content, and GTM initiatives that drive visibility, leads, and revenue across these regions. Nothing theoretical, real execution, real impact. 🚀
If you like building things, testing fast, and making partner marketing tangible, keep reading.
Are you ready for the challenge?
About The Role 🚀
We’re looking for a hands-on marketer to own Partner Demand Generation across South Africa & SADC (English-speaking).
In the first months, you’ll focus on content creation, campaign execution, and activating partners, while learning how our partner ecosystem works in each region. From there, you’ll progressively take ownership of the mid-term and long-term partner demand generation strategy.
This role requires balancing day-to-day execution with clear prioritisation and strategic thinking: launching campaigns, working with partners, supporting GTM motions, and tracking what actually works.
In a few words: a high-ownership marketer ready to scale Partner Demand Generation across several strategic regions, with autonomy and direct revenue impact.
What will you be doing?✨
As Partner Marketing & Demand Generation Manager, you will:
We’re looking for a partner-first, data-driven marketer who combines creativity with execution and loves building demand through collaboration.
At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.
With over 1,200 employees across 7 markets, we serve 700,000 users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.
Our Values 🫀
We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Perks of being part of our team💆
We care about people and we also offer a lot of benefits for employees:
At Factorial, we believe that the strength of our growth reflects the strength of our ecosystem. That’s why we’re looking for a Partner Marketing & Demand Generation Manager – South Africa & SADC (English-speaking) whose mission will be to empower our partners by designing and executing marketing initiatives that actually generate demand.
This role is about turning collaboration into pipeline. You’ll work closely with partners and internal teams to create campaigns, content, and GTM initiatives that drive visibility, leads, and revenue across these regions. Nothing theoretical, real execution, real impact. 🚀
If you like building things, testing fast, and making partner marketing tangible, keep reading.
Are you ready for the challenge?
About The Role 🚀
We’re looking for a hands-on marketer to own Partner Demand Generation across South Africa & SADC (English-speaking).
In the first months, you’ll focus on content creation, campaign execution, and activating partners, while learning how our partner ecosystem works in each region. From there, you’ll progressively take ownership of the mid-term and long-term partner demand generation strategy.
This role requires balancing day-to-day execution with clear prioritisation and strategic thinking: launching campaigns, working with partners, supporting GTM motions, and tracking what actually works.
In a few words: a high-ownership marketer ready to scale Partner Demand Generation across several strategic regions, with autonomy and direct revenue impact.
What will you be doing?✨
As Partner Marketing & Demand Generation Manager, you will:
- Create partner marketing acquisition strategies: Design and execute marketing strategies that directly support regional business and revenue objectives.
- Own end-to-end partner marketing plans: Build and deliver co-marketing plans with key partners, driving online and offline demand generation through events, webinars, content, and joint campaigns.
- Lead partner Go-To-Market initiatives: Plan and execute GTM strategies with partners across South Africa & SADC, ensuring alignment with regional priorities and sales goals.
- Launch high-impact initiatives: Identify, shape, and roll out initiatives to expand reach and pipeline via partnerships, events, content, and scalable demand-gen campaigns.
- Empower partners with the right assets: Create and deliver compelling marketing materials, playbooks, and ongoing support to enable partner success.
- Use data to drive decisions: Analyze campaign performance, optimize initiatives, and uncover new growth opportunities using clear data and insights.
- Track & report impact: Measure success through key metrics such as leads, conversions, pipeline, and revenue, ensuring visibility and accountability on results.
We’re looking for a partner-first, data-driven marketer who combines creativity with execution and loves building demand through collaboration.
- English expert. Additional regional languages are a big plus, not blockers.
- Have experience in B2B Digital Marketing, ideally in SaaS or tech.
- Have worked on partner or co-marketing initiatives (content, events, GTM, demand gen).
- Understand how marketing supports sales and revenue, not just brand.
- Are a strong collaborator, both internally (Sales, Partnerships, Marketing) and externally (partners, agencies).
- Enjoy fast-paced environments and don’t need everything perfectly defined to start.
- Are comfortable testing, iterating, and learning from results.
- Communicate clearly and keep things simple.
- Makes marketing feel human, practical, and useful, not corporate.
- Takes ownership without needing constant validation.
- Is organised, proactive, and solution-oriented.
- Is curious, humble, and focused on enabling others to succeed.
- Enjoys working across cultures, regions, and different working styles.
- Wants to grow, teach and learn.
At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.
With over 1,200 employees across 7 markets, we serve 700,000 users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.
Our Values 🫀
- We own it: We take responsibility for every project. We make decisions, not excuses.
- We learn and teach: We're dedicated to learning something new every day and, above all, share it.
- We partner: Every decision is a team decision. We trust each other.
- We grow fast: We act fast. We think that the worst mistake is not learning from them.
We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Perks of being part of our team💆
We care about people and we also offer a lot of benefits for employees:
- High growth, multicultural and friendly environment 🫱🏽🫲🏿
- Alan private health insurance 🩺
- Healthy life with Wellhub (Gyms, pools, outdoor classes) 🕺🏻
- Save expenses with Cobee💰
- Language classes 👩🏻🏫
- Breakfast in the office and organic fruit 🍏
- Nora discounts 🍱
- Free caffeine and theine ☕
- Pet Friendly 🐕