What are the responsibilities and job description for the Senior Growth Marketing Manager position at Face Reality?
About Face Reality
Face Reality Skincare was created with one goal: to give people clear skin for good. With over 50 million people experiencing the physical and emotional toll of acne each year in the US, we made it our mission to develop an effective way to achieve clear skin through our clinically verified Clear Skin MethodTM, an adaptive method combining in-clinic treatments from certified skincare professionals, personalized at home product routines and lifestyle guidance. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.
Our Core Values
Integrity, Inclusion, Collaboration, Adaptability, Accessibility
Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.
About The Role
The Senior Growth Marketing Manager is responsible for driving revenue strategy and performance across both direct-to-consumer (B2C) product sales and B2B professional training and certification program. They will lead, manage, and optimize Face Reality’s paid digital growth engine, working closely with agency partners. This person will serve as the strategic lead across performance programs, creative, content briefing, agency management, creator and affiliate partnerships, and media optimization. They will partner closely with social media, influencer, creative, eCommerce, education, and analytics teams to ensure a strong pipeline of high-performing performance programs and to continually improve efficiency, scale, and revenue outcomes. This role has direct accountability for top-line revenue across DTC and B2B acquisition. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
Responsibilities
Revenue Leadership: Own total revenue performance across B2C product sales and B2B training and certification sales. Develop and execute integrated revenue growth plans aligned to company targets. Build and maintain forecasting models, revenue pacing, and performance tracking. Identify and unlock new revenue streams across products, services, and channels.
Paid Media Strategy & Channel Ownership: Lead strategy and outcomes across Meta, Google, TikTok, Programmatic, Pinterest, and emerging platforms. In partnership with agency support, continuously optimize audience, creative, funnel, and channel mix.
Budget Accountability: Own $3M annual budget, manage pacing, forecasting, and performance optimization tied to revenue, ROAS, CAC, and LTV.
Agency Management: Lead agency relationship, ensure strong execution, challenge strategy, and hold partners accountable.
Creative Strategy & Content Leadership: Lead content strategy, develop briefs, partner with creative teams, and drive high-performing ad content.
Creator & Affiliate Programs: Own creator sourcing, briefing, whitelisting, and affiliate strategy to drive scalable acquisition.
Cross-Functional Leadership and Collaboration: Partner with brand, sales, education, and eCommerce teams to align campaigns and performance channels. Share actionable insights from paid media with the organization regularly.
Analytics & Optimization: Define KPIs, reporting, testing frameworks, and translate insights into action.
Subject Matter Expertise: Stay ahead of trends, tools, and performance marketing innovations.
Requirements And Qualifications
Salary: $120k - $135k, plus yearly bonus, award units and comprehensive benefits package
Face Reality Skincare was created with one goal: to give people clear skin for good. With over 50 million people experiencing the physical and emotional toll of acne each year in the US, we made it our mission to develop an effective way to achieve clear skin through our clinically verified Clear Skin MethodTM, an adaptive method combining in-clinic treatments from certified skincare professionals, personalized at home product routines and lifestyle guidance. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.
Our Core Values
Integrity, Inclusion, Collaboration, Adaptability, Accessibility
Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.
About The Role
The Senior Growth Marketing Manager is responsible for driving revenue strategy and performance across both direct-to-consumer (B2C) product sales and B2B professional training and certification program. They will lead, manage, and optimize Face Reality’s paid digital growth engine, working closely with agency partners. This person will serve as the strategic lead across performance programs, creative, content briefing, agency management, creator and affiliate partnerships, and media optimization. They will partner closely with social media, influencer, creative, eCommerce, education, and analytics teams to ensure a strong pipeline of high-performing performance programs and to continually improve efficiency, scale, and revenue outcomes. This role has direct accountability for top-line revenue across DTC and B2B acquisition. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
Responsibilities
Revenue Leadership: Own total revenue performance across B2C product sales and B2B training and certification sales. Develop and execute integrated revenue growth plans aligned to company targets. Build and maintain forecasting models, revenue pacing, and performance tracking. Identify and unlock new revenue streams across products, services, and channels.
Paid Media Strategy & Channel Ownership: Lead strategy and outcomes across Meta, Google, TikTok, Programmatic, Pinterest, and emerging platforms. In partnership with agency support, continuously optimize audience, creative, funnel, and channel mix.
Budget Accountability: Own $3M annual budget, manage pacing, forecasting, and performance optimization tied to revenue, ROAS, CAC, and LTV.
Agency Management: Lead agency relationship, ensure strong execution, challenge strategy, and hold partners accountable.
Creative Strategy & Content Leadership: Lead content strategy, develop briefs, partner with creative teams, and drive high-performing ad content.
Creator & Affiliate Programs: Own creator sourcing, briefing, whitelisting, and affiliate strategy to drive scalable acquisition.
Cross-Functional Leadership and Collaboration: Partner with brand, sales, education, and eCommerce teams to align campaigns and performance channels. Share actionable insights from paid media with the organization regularly.
Analytics & Optimization: Define KPIs, reporting, testing frameworks, and translate insights into action.
Subject Matter Expertise: Stay ahead of trends, tools, and performance marketing innovations.
Requirements And Qualifications
- 8 years in growth or performance marketing.
- Proven experience managing multi-channel paid media.
- $3M annual budget ownership preferred.
- Strong analytical and creative strategy skills.
- Experience managing agency partners.
- Experience with creators, affiliates, and whitelisting.
- Strong communication, attention to detail, and cross-functional leadership
- Partake in and contribute to a high-growth brand journey
- Be part of a high performing growing team
- Contribute to executing initiatives across professional channels
- Must be able to lift and carry objects weighing up to 25 pounds
- Ability to stand, walk, and bend for extended periods
- Excellent hand-eye coordination and manual dexterity
- Ability to move around the office
- Must possess a valid driver’s license and have a clean driving record
- Ability to perform repetitive tasks with accuracy and attention to detail
- Must be able to communicate effectively in verbal and written form
- Comfortable lifting, pushing, and pulling
- Comfortable using a computer, keyboard, and mouse
Salary: $120k - $135k, plus yearly bonus, award units and comprehensive benefits package
Salary : $120,000 - $135,000