What are the responsibilities and job description for the Product Analyst (SEO & AEO) position at F.N.B. Corporation?
Primary Office Location:
626 Washington Place. Pittsburgh, Pennsylvania. 15219.
Join our team. Make a difference - for us and for your future.
Product Analyst (SEO & AEO)
Position Summary
We are seeking a data-driven and detail-oriented Product Analyst (SEO & AEO) to join our digital experience team. This role is responsible for optimizing our website’s organic visibility and enhancing content discoverability across platforms. The ideal candidate will leverage industry-leading tools to monitor performance, identify opportunities, and collaborate cross-functionally to implement SEO and AEO best practices.
Key Responsibilities
Business Unit: Retail Operations
Reports To: Manager of Digital Channels and Payments
Position Overview
This position is primarily responsible for supporting the development and implementation of digital channels and payments strategies for the Bank including assisting with the management of online banking, mobile banking, online bill paying and debit card services. Assists with product management including analyzing existing product performance and developing and improving our product offerings to meet market demand while enhancing our competitive advantage and profitability.
Primary Responsibilities
Supports the selection, design, development and promotion of digital experiences.
Completes basic analysis of digital experience, market trends and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in the development of a business case, business plan and roll-out of experiences.
Assists in efforts to increase the penetration and usage of digital banking channels to attract new customers and retain existing clients.
Helps to locate and evaluate new vendors including assisting in the negotiation and administration of contracts for the provision of products and services to support the digital banking strategy.
Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance and audit needs as necessary.
Assists with the development of appropriate training materials for front line staff to ensure adequate product knowledge for client sales and support including performing training as needed.
Develops and maintains business reporting capabilities. Monitors business results of recently introduced or existing digital experiences, coordinates reporting and may recommend modifications to improve results.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.
Minimum Education
BA or BS
Minimum Years Experience
3
Special Skills
Excellent project management skills
Excellent communication skills, both written and verbal
Excellent organizational, analytical and interpersonal skills
Detail-oriented
Ability to use a personal computer and job-related software
MS Word - Intermediate Level
MS Excel - Intermediate Level
MS PowerPoint - Intermediate Level
Experience in a similar position. In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance.
Special Licenses And Certificates
N/A
Physical Requirements
N/A
Equal Employment Opportunity (EEO)
It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
626 Washington Place. Pittsburgh, Pennsylvania. 15219.
Join our team. Make a difference - for us and for your future.
Product Analyst (SEO & AEO)
Position Summary
We are seeking a data-driven and detail-oriented Product Analyst (SEO & AEO) to join our digital experience team. This role is responsible for optimizing our website’s organic visibility and enhancing content discoverability across platforms. The ideal candidate will leverage industry-leading tools to monitor performance, identify opportunities, and collaborate cross-functionally to implement SEO and AEO best practices.
Key Responsibilities
- SEO & AEO Performance Monitoring: Utilize tools such as BrightEdge and Siteimprove to track keyword rankings, traffic trends, and overall SEO health across the website.
- Cross-Functional Collaboration: Partner with content, UX, and development teams to implement SEO and AEO strategies, including metadata optimization, structured data, and schema markup.
- Technical SEO Issue Resolution: Identify and address issues such as crawl errors, broken links, and page speed concerns using insights from BrightEdge and Siteimprove.
- Keyword & Competitive Analysis: Conduct in-depth keyword research and competitive benchmarking to uncover growth opportunities and improve search engine visibility.
- Discoverability Optimization: Support efforts to enhance on-site search functionality and cross-platform discoverability, ensuring a consistent and compelling brand presence.
- Proven experience in SEO and/or AEO analysis, preferably in a digital product or content-rich environment.
- Proficiency with SEO tools such as BrightEdge, Siteimprove, Google Search Console, and Google Analytics.
- Strong understanding of technical SEO concepts including structured data, schema markup, and page performance.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Effective communication and collaboration skills across technical and non-technical teams.
- Familiarity with HTML/CSS and CMS platforms.
- Experience with accessibility optimization and voice search strategies.
- Knowledge of UX principles and how they intersect with SEO.
Business Unit: Retail Operations
Reports To: Manager of Digital Channels and Payments
Position Overview
This position is primarily responsible for supporting the development and implementation of digital channels and payments strategies for the Bank including assisting with the management of online banking, mobile banking, online bill paying and debit card services. Assists with product management including analyzing existing product performance and developing and improving our product offerings to meet market demand while enhancing our competitive advantage and profitability.
Primary Responsibilities
Supports the selection, design, development and promotion of digital experiences.
Completes basic analysis of digital experience, market trends and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in the development of a business case, business plan and roll-out of experiences.
Assists in efforts to increase the penetration and usage of digital banking channels to attract new customers and retain existing clients.
Helps to locate and evaluate new vendors including assisting in the negotiation and administration of contracts for the provision of products and services to support the digital banking strategy.
Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance and audit needs as necessary.
Assists with the development of appropriate training materials for front line staff to ensure adequate product knowledge for client sales and support including performing training as needed.
Develops and maintains business reporting capabilities. Monitors business results of recently introduced or existing digital experiences, coordinates reporting and may recommend modifications to improve results.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.
Minimum Education
BA or BS
Minimum Years Experience
3
Special Skills
Excellent project management skills
Excellent communication skills, both written and verbal
Excellent organizational, analytical and interpersonal skills
Detail-oriented
Ability to use a personal computer and job-related software
MS Word - Intermediate Level
MS Excel - Intermediate Level
MS PowerPoint - Intermediate Level
Experience in a similar position. In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance.
Special Licenses And Certificates
N/A
Physical Requirements
N/A
Equal Employment Opportunity (EEO)
It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
