Product Manager, E-Commerce

We are seeking an experienced E-Commerce Product Manager to own the day-to-day execution and continuous improvement of a modern e-commerce platform.

This role combines product management, merchandising operations, digital support enablement, and cross-functional execution to ensure a high-performing online customer experience. The Product Manager will oversee product delivery, operational workflows, analytics-driven enhancements, and support processes while partnering closely with engineering and business stakeholders.

Over time, this individual will help transition the organization from an engineering-heavy delivery model to a scalable in-house product operations function.

Core Responsibilities:

Product Management & Delivery

• Own and prioritize the e-commerce product backlog, balancing enhancements, operational improvements, and platform stability.

• Define epics, user stories, acceptance criteria, and success metrics.

• Coordinate discovery efforts using customer feedback, analytics, and business priorities.

• Lead business-side release planning, UAT, and stakeholder communication.

• Monitor and improve key performance indicators, including conversion, checkout performance, search effectiveness, and overall site health.

Merchandising & Content Operations

• Manage onsite merchandising, navigation, landing pages, and promotional content.

• Maintain CMS content and merchandising priorities across the website.

• Partner with Marketing on SEO, site optimization, and customer experience initiatives.

Digital Support & Operations

• Own day-to-day e-commerce support processes and oversee first-line issue triage through the Support Engineer.

• Coordinate incident response with Engineering and business stakeholders.

• Prioritize customer and operational issues and improve internal workflows supporting Customer Service and Operations.

• Develop and maintain documentation, operational playbooks, and support processes.

Analytics & Optimization

• Maintain dashboards and operational KPIs.

• Define analytics requirements and validate tracking implementation.

• Coordinate customer feedback programs, including surveys, heatmaps, and session-replay tools.

• Drive A/B testing initiatives and translate insights into prioritized product improvements.

Requirements:

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field (or equivalent relevant work experience).

• 7 years of experience in e-commerce product management, digital product management, product ownership, or e-commerce operations.

• Experience managing transactional e-commerce websites and improving core customer journeys, including search and browse, product detail pages, cart and checkout, and post-purchase experiences.

• Proven ability to partner closely with software engineering teams in Agile environments, including backlog management, user story creation, acceptance criteria, release planning, and user acceptance testing (UAT).

• Experience collaborating cross-functionally with Marketing, Customer Support, Operations, and Engineering teams.

• Experience with modern e-commerce platforms such as Shopware, Magento/Adobe Commerce, or similar solutions.

• Strong understanding of release planning, change management, incident management, and production support processes.

• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), dashboard creation, and KPI reporting.

• Experience with CMS administration, website merchandising, analytics, and A/B testing methodologies.

• Strong prioritization, decision-making, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.

• Customer-focused mindset with a high degree of operational ownership and accountability.

• Excellent written and verbal communication skills, with the ability to lead cross-functional discussions and coordinate incident response efforts.

• Experience in B2B commerce, high-SKU or catalog-heavy businesses, and industries such as industrial, automotive, equipment, manufacturing, distribution, or parts is strongly preferred.

Nice to Have:

• Direct Shopware experience.

• Experience supporting catalog-heavy e-commerce businesses.

• Familiarity with structured release and change-management processes.

• Knowledge of UX/UI best practices, wireframing, and e-commerce usability optimization.