What are the responsibilities and job description for the Sales Marketing Manager position at Express Employment Pros - Conway, AR?
Position Overview
We are seeking an experienced and results-driven Marketing Manager to oversee and execute marketing strategies. This role is ideal for a strategic thinker who can also operate hands-on, managing online lead generation, supporting sales initiatives, and optimizing overall marketing performance across multiple brands.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for three locations.
- Manage and optimize online lead generation campaigns (SEO, paid ads, social media, email, etc.)
- Track, analyze, and report on campaign performance, ROI, and lead conversion metrics
- Collaborate closely with sales teams to align marketing efforts with revenue goals
- Build and execute resource plans for both marketing and sales initiatives
- Oversee brand consistency while tailoring strategies to each company’s unique goals
- Manage marketing budgets and allocate resources effectively
- Identify growth opportunities and new channels for lead acquisition
- Coordinate vendors, tools, and platforms to support marketing operations
- Travel locally (same-day) as needed to support business initiatives
Qualifications
- 3–5 years of experience in marketing (multi-brand or agency experience preferred)
- Proven track record of generating and converting online leads
- Strong understanding of digital marketing channels and tools
- Experience supporting or working alongside sales teams
- Ability to manage multiple projects and brands simultaneously
- Strong analytical, organizational, and communication skills
- Self-starter with a hands-on, “figure it out” mindset
Preferred Skills
- CRM and marketing automation platform experience
- Paid advertising (Google Ads, social media ads) expertise
- Content strategy and brand positioning experience
What We Offer
- Competitive salary based on experience ($60K–$80K)
- Opportunity to lead marketing across multiple locations.
- Autonomy to build and shape marketing strategy
- Collaborative and fast-paced work environment
Salary : $60,000 - $80,000