Senior Digital Marketing Specialist

Are you a digital marketing strategist ready to take on dynamic campaigns across a diverse client portfolio? Exposure is seeking a Senior Digital Marketing Specialist to lead multi-channel initiatives—including SEO, PPC, email, social media, and inbound marketing—that drive measurable results and client success.

This is a full-time position onsite at our centrally located offices in Wallingford, CT.

Role Requirements:

• Maintain responsibility for digital marketing tasks for a client’s website development project and ongoing digital marketing engagements
• Oversee designated client marketing initiatives to ensure effective execution and objectively evaluate the results
• Lead strategic client engagements to provide insights and actionable ideas for developing successful marketing campaigns that align with each client's business objectives
• Directly implement SEO, PPC, social media and email campaigns for clients
• Analyze campaign performance and identify opportunities for improvement
• Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
• Present clear and actionable strategic recommendations to clients through a collaborative process

You will love this job if you:

• Enjoy fostering direct client relationships focused on business growth through digital marketing
• Are persistent in acquiring knowledge about both client industries and digital marketing trends
• Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
• Have strong analytical skills and the ability to relate results to client business objectives
• Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
• Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles, as well as identification of client marketing goals
• Have a principled approach to doing quality work and paying attention to details

Qualifications:

• Proven expertise with SEO, PPC, keyword research, social media, email marketing, and analytics (specifically Google Analytics)
• Experience with direct client interactions and oversight of client campaigns
• Knowledge of fundamental web design concepts, practices, and procedures
• Marketing automation platform experience (HubSpot, Marketo, Sharp Spring, MailChimp, HootSuite and SEM Rush a plus)
• 3-5 years of digital marketing experience, agency experience strongly preferred
• Undergraduate degree or higher in marketing, advertising, business or related field preferred

Salary & Benefits

• Exposure has budgeted an annual wage range for this position of $75,000-$95,000. An employee's actual annual salary will depend on multiple factors including, but not limited to experience, qualifications, and skills.
• A family-first work place
• Unique workplace setting that provides opportunities for fun, fitness and flexibility
• Competitive salary commensurate with experience
• 401(k) savings plan with company matching
• Profit-sharing opportunities
• Health insurance (available for 30 hr/week positions)
• Access to supplemental vision and dental insurance
• Paid holidays, vacation & sick days
• Professional development opportunities

We are an Equal Opportunity Employer.