What are the responsibilities and job description for the Digital Campaign Manager position at Experience Fresh | Digital Marketing + Creative?
About Us:
Experience Fresh is a fast-growing, results-driven advertising and marketing agency delivering strategic, creative, and performance-based solutions. Our highly collaborative team creates innovative and effective solutions with a shared passion for driving measurable impact. We connect people to the brands that make life better.
Position Overview:
The Digital Campaign Manager focuses on how paid media campaigns are built, launched, and optimized across various digital channels. They own the execution behind performance, pacing, and data integrity. Working within the digital experience (DX) team, the Digital Campaign Manager partners with strategy, accounts, creative, and web development teams to ensure campaigns are deployed accurately, perform efficiently, and align with overall marketing objectives.
Key Responsibilities:
- Build and launch paid media campaigns across Google, Meta, and programmatic platforms, ensuring accuracy across targeting, budgets, and campaign structure
- Write and develop Google Ads copy aligned to campaign objectives, website content, and keyword strategy
- Recommend audience strategies and budget allocations based on campaign goals, historical performance, and platform best practices
- Implement and validate conversion tracking, including tracking and audience pixels, events, UTMs, and offline integrations to ensure accurate attribution
- Monitor campaign pacing and performance, making ongoing optimizations across targeting, budgets, and conversion paths—including landing page and website recommendations—to improve efficiency and results (CPL, CPA, CTR, conversions, etc.)
- Build and maintain performance dashboards to track campaign performance, pacing, and key KPIs across platforms, ensuring data is accurate, accessible, and actionable
- Analyze performance data and dashboard insights to identify trends and actionable opportunities, applying learnings to optimize current campaigns and inform future execution
- Conduct campaign audits to identify gaps, inefficiencies, and opportunities across account structure, targeting, creative alignment, and tracking
Core Attributes:
- Strong understanding of paid media platforms (Google, Meta, programmatic) and campaign execution
- Analytical and comfortable using data to drive decisions and optimizations
- Organized and able to manage multiple campaigns and priorities
- Proactive in identifying and resolving performance or tracking issues
- Collaborative and effective working across internal teams
Qualifications:
- 2–3 years of experience in paid media campaign management
- Hands-on experience with Google Ads and Meta Ads Manager (programmatic experience a plus)
- Experience with conversion tracking and campaign measurement (pixels, UTMs, offline integrations)
- Familiarity with reporting tools and building performance dashboards
Why Join Us:
- Collaborative team culture
- Opportunity to work with purpose-driven brands
- Room for growth and career development
- Competitive salary and benefits