What are the responsibilities and job description for the Senior Product Marketing Manager, AI AWE position at Expedient?
AI CTRL is Expedient's enterprise AI platform. Prompts, responses, and automated workflows inside a customer's organization are routed, governed, and measured through it.
About the Role:
The Agentic Workflow Engine is where AI CTRL customers move from chat to automation. The work is turning our Agentic Workflow platform, combined with Expedient delivery, into a productized and repeatable offering with clear positioning, packaging, and enablement.
This is a product marketing role. You will own how AWE is positioned, packaged, priced, launched, and sold, and you will manage the relationship with a small set of professional services partners who deliver AWE work. You will report to the Head of Product and work alongside the AI CTRL product managers, the solutions architect team, and delivery.
What You'll Be Doing:
Positioning and messaging
- Develop and maintain the positioning and messaging framework for AWE, including what it is, who it is for, and why customers choose Expedient rather than licensing Retool directly.
- Maintain competitive positioning against workflow/agent builder solutions, and in-house builds.
- Recommend packaging and price points for the offering, and define what is included at each level.
- Define how AWE attaches to the Secure Gateway and Chat installed base.
- Quantify the return on a deployed agent and maintain an ROI model the field can use with finance buyers.
- Maintain a quarterly cadence of customer case studies.
- Maintain the agent template catalog as a customer-facing asset, organized by workflow, outcome, and industry.
- Define qualification criteria for AWE opportunities.
- Build and maintain the field kit: battle cards, discovery questions, demo platform and scripts, objection handling, one-pagers, and the AWE section of the Product Guide working with marketing and solution architect teams.
- Manage the relationship with a select group of professional services partners who deliver AWE work on the Expedient stack. Serve as their point of contact, keep them current on the product, and make sure what they deliver reflects it.
- Provide those partners with the enablement they need to scope, price, and position AWE work independently.
- Define launch plans for each major release, including internal readiness, customer communications, and field activation.
- Run enablement sessions for sellers, solutions architects, and partners.
- Partner with marketing on campaign briefs, web copy, and event positioning.
- Bring field and delivery feedback into the AWE roadmap on a regular cadence.
- 5 years in B2B product marketing, or a combined product management and product marketing role, in SaaS or platform software.
- Experience launching and growing a product line, with a measurable effect on pipeline and win rate.
- Experience owning positioning, packaging, and pricing recommendations.
- Working fluency with AI products and concepts, including the difference between RAG and agentic workflows, and the ability to explain agent behavior accurately to a buyer.
- Hands-on experience with a low-code or workflow platform such as Retool, n8n, Dify, or Power Automate, including the ability to build a demo independently.
- Experience supporting B2B distribution through direct sales, channel partners, or both.
- Strong writing across formats, including one-pagers, battle cards, and pricing memos.
- Experience marketing a product built on a resold or OEM platform.
- Experience working directly with systems integrators, consultancies, or delivery partners.
- Background in managed services, cloud, or infrastructure SaaS.
- Experience in workflow automation, iPaaS, RPA, or low-code categories.
- Experience selling to or supporting mid-market enterprises in the $50M to $2B revenue range.
This is a hybrid position requiring proximity to our office location in Pittsburgh, PA. Sponsorship is not provided for this role.
Salary for this position is directly related to your own experience, knowledge, and skills. Estimated range for this role is $150,000 to $180,000
#LI-Hybrid
WORKING FOR EXPEDIENT
We prioritize ongoing education and continuous innovation to remain at the forefront of the information technology landscape. Our commitment to learning is reflected in our comprehensive employee training and tuition reimbursement programs, which are driven by our employees and funded by Expedient 100%.
For our full-time employees we offer an exceptional benefits package including three weeks of paid time off annually that increases with tenure plus your birthday off and a health holiday to be used for preventive care. We offer parental leave, top-tier medical, dental, and vision, disability and life insurance, at an affordable rate, wellness engagement opportunities, and a 401(k) with a generous match.
We also recognize the importance of a comfortable and convenient work environment. We offer a hybrid work model for many roles, paid parking and other perks.
Expedient is an equal opportunity employer. Qualified applicants will receive fair and equitable consideration for employment without regard to their race, color, religion, national origin, gender, protected veteran status, disability, or any other characteristic protected by law.
Salary : $150,000 - $180,000