What are the responsibilities and job description for the Senior Product Marketing Manager position at Expedia?
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Senior Product Marketing Manager
At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500 airline partners, 150 car rental companies, and more - from increasing their reach and their revenue to simplifying their operations. Through a broad range of products and solutions, we provide scale and visibility, high quality bookings and continuous innovation, allowing them to easily reach their business goals and focus on what matters most.
Our B2B Product Marketing team is looking for a motivated, hardworking Senior Product Marketing Manager who understand the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of 14 product marketing professionals and help us fulfill our travel partners' reach and performance needs!
Leading Product Marketing for our Escapia software solution, you'll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to create and launch new and improved products to Vacation Rental Property Managers globally, delivering competitive and market insights, building winning go-to-market strategies, driving internal and external readiness for launches, and strong and enduring product positioning and messages.
What you'll do:
This role is responsible for meeting and exceeding business objectives for our Escapia solution, helping Vacation Rental Property Managers reach their operational and revenue goals through easy-to-use property management software, and increased visibility and competitiveness with the traveler segments that will deliver the most value to their business.Critical to the success of the role includes developinga deep understanding of the Vacation Rental segment, Property Management space, and of Expedia Group's business and product strategies, and to work closely with cross-functional teams to influence and optimize our roadmap and launch plans. You will:
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Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products
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Define launch strategies for new products or programs part of the Escapia solution and ecosystem
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Craft core, benefit-based product positioning that can be leveraged by the campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments
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Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
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Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams
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Partners with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features
Who you are:
You are a Senior Product Marketing Manager seeking a new place to employ your 8 years in product, product marketing, portfolio and/or audience marketing experience in a complex global organization, preferably in B2B technology, and your key talents are:
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Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans
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Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
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Willing to learn and eager to partner, always ensuring you bring your peers along the journey
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Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
# LI-CK1
The total cash range for this position in Seattle is $146,000 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
