What are the responsibilities and job description for the Principal Product Designer - Design Systems position at Expedia Group?
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.
Team Description
This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
At Expedia Group, design is at the heart of our mission to power global travel for everyone, everywhere. Our design organization creates simple, human-centered, and delightful experiences across our portfolio of brands. We are seeking a Principal Designer to join our Design Systems team and play a critical role in shaping the components, patterns, and standards that enable speed, quality, and brand distinction across Expedia Group.
This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
You will be a hands-on builder of the foundational components and guidelines that power our digital experiences, while also influencing adoption across the organization. Your work will directly impact traveler trust, satisfaction, and loyalty by ensuring Expedia’s experiences feel cohesive, inclusive, and designed with care.
In This Role, You Will
The total cash range for this position in Virtual (i.e. Los Angeles, CA) is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Virtual is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.
Team Description
This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
At Expedia Group, design is at the heart of our mission to power global travel for everyone, everywhere. Our design organization creates simple, human-centered, and delightful experiences across our portfolio of brands. We are seeking a Principal Designer to join our Design Systems team and play a critical role in shaping the components, patterns, and standards that enable speed, quality, and brand distinction across Expedia Group.
This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.
You will be a hands-on builder of the foundational components and guidelines that power our digital experiences, while also influencing adoption across the organization. Your work will directly impact traveler trust, satisfaction, and loyalty by ensuring Expedia’s experiences feel cohesive, inclusive, and designed with care.
In This Role, You Will
- Design the next generation of Expedia’s multi-brand design system, creating a shared set of elements that are highly brand flexible.
- Contribute to the evolution of Expedia’s design system by creating components, tokens, and patterns that scale across brands and platforms.
- Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
- Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
- Champion design craft and quality by raising the bar for both visual and interaction design standards.
- Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
- Mentor designers and advocate for systems thinking across the design organization.
- Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.
- Bachelor's degree or higher in a related field (Design, Human-Computer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required
- 12 years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
- Deep expertise in design systems and cross-platform frameworks, with hands-on experience creating and evolving component libraries.
- Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
- Experience collaborating with engineering to deliver production-ready components and documentation. Figma expertise is preferred.
- Ability to influence adoption and drive consistency in a large, matrixed organization.
- Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
- A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.
- Craft Expert: Elevates design quality through detail, polish, and systems excellence.
- Collaborative Partner: Works seamlessly across design, engineering, product, and brand functions.
- Adoption Advocate: Champions the system’s value and helps teams integrate it into their workflows.
- Mentor and Influencer: Inspires designers through coaching and thought leadership.
- Execution-Oriented: Brings clarity, speed, and precision to system delivery.
- Culture Builder: Embodies Expedia Group’s values and fosters a sense of purpose in systems work.
The total cash range for this position in Virtual (i.e. Los Angeles, CA) is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Virtual is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Salary : $224,000 - $313,500