What are the responsibilities and job description for the Principal, Product Design – Search position at Expedia Group?
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Location: New York, Los Angeles, San Jose, San Francisco, Seattle, with other EG Locations up for discussion.
Within Expedia Group, the Experience Design (XD) organization brings together product design, content design, and research to shape experiences that help travelers confidently discover and explore the world.
We’re seeking a Principal, Product Design – Search, to own and advance the design direction for Expedia Group’s search experiences. This role is calibrated as a senior individual‑contributor leadership position, with scope expected to evolve as the Search domain and organization continue to mature.
In this role, you’ll operate as a design and creative authority who leads through vision, judgment, and hands‑on craft—taking on the most complex experience challenges while setting standards others follow. You’ll lead the design of intelligent search as the foundation for travel discovery, planning, and shopping—using high‑fidelity design, systems thinking, and advanced prototyping at a global scale.
Introduction To The Team
We’re a multidisciplinary design team shaping the future of travel through human-centered, AI-powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group’s family of brands and platforms — with clarity, delight, and confidence.
In this position, you’ll lead and inspire a team designing Expedia Group’s search experience end to end, set a bold design vision, establish systems that raise the bar for quality, and partner closely with product, engineering, and data science to deliver intelligent, intuitive experiences at global scale—helping define what AI-driven travel design looks like for the entire industry.
In This Role, You Will
The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Location: New York, Los Angeles, San Jose, San Francisco, Seattle, with other EG Locations up for discussion.
Within Expedia Group, the Experience Design (XD) organization brings together product design, content design, and research to shape experiences that help travelers confidently discover and explore the world.
We’re seeking a Principal, Product Design – Search, to own and advance the design direction for Expedia Group’s search experiences. This role is calibrated as a senior individual‑contributor leadership position, with scope expected to evolve as the Search domain and organization continue to mature.
In this role, you’ll operate as a design and creative authority who leads through vision, judgment, and hands‑on craft—taking on the most complex experience challenges while setting standards others follow. You’ll lead the design of intelligent search as the foundation for travel discovery, planning, and shopping—using high‑fidelity design, systems thinking, and advanced prototyping at a global scale.
Introduction To The Team
We’re a multidisciplinary design team shaping the future of travel through human-centered, AI-powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group’s family of brands and platforms — with clarity, delight, and confidence.
In this position, you’ll lead and inspire a team designing Expedia Group’s search experience end to end, set a bold design vision, establish systems that raise the bar for quality, and partner closely with product, engineering, and data science to deliver intelligent, intuitive experiences at global scale—helping define what AI-driven travel design looks like for the entire industry.
In This Role, You Will
- Own and lead the design direction for Expedia Group’s AI‑powered Search experiences, driving outcomes from concept through execution while orchestrating the work across interconnected search initiatives.
- Define how travelers express intent, explore options, and understand results—bringing clarity, transparency, and trust to complex search interactions.
- Work hands‑on with high‑fidelity design, prototyping, and systems thinking, while helping shape how search work is sequenced, scoped, and delivered to tackle the most complex discovery challenges.
- Partner closely with senior leaders in Product, Engineering, Research, and Data Science to coordinate priorities, align roadmaps, and ensure design effort is focused where it matters most.
- Translate advanced AI and machine‑learning capabilities into intuitive, human‑centered experiences used by millions of travelers worldwide.
- Establish and scale experience patterns, interaction models, and quality standards across brands and platforms, providing structure and cohesion across parallel search workstreams.
- Influence and elevate design quality through critique, mentorship, and shared standards—leading by example and helping others deliver at a higher bar.
- Collaborate across Expedia Group to align Search experiences with the company’s broader AI strategy, shared capabilities, and platform investments.
- Represent the traveler in senior‑level and cross‑functional forums, influencing decisions that shape the future of travel discovery and intelligent search.
- 12 years of experience in product design with, at least, 4 years leading design teams at scale.
- Expertise in search, discovery, or recommendation systems, with a deep understanding of how AI and ML shape relevance, ranking, and explainability.
- A proven track record of designing experiences that simplify complex information and build trust with users.
- Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences.
- Adept at building, scaling, and coaching design teams that deliver at both craft and strategic levels.
- An exceptional communicator who can bring stakeholders along through strong storytelling and influence.
- Energized by the challenge of creating travel experiences that feel intelligent, human, and memorable.
- Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma, Cursor, etc.
- Deep knowledge of semantic and natural language search, conversational interfaces, and AI explainability principles.
- Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale.
- Demonstrated strength in connecting design quality to measurable product outcomes through experimentation and data-driven metrics.
- Track record of driving design excellence across multiple brands, platforms, and domains in a fast-moving, results-oriented environment.
- Demonstrated experience taking products from concept to scaled adoption.
The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Salary : $224,000 - $313,500