Sr, Product Marketer(Remote)

About Us

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (OEMs) across automotive and related industries. The Companys cloud-based, software as a service (SaaS) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.

Job Description

This role owns the entire Go-To-Market strategy of their product line within CDKs Fixed Operations portfolio for the Heavy Truck market. The Sr. Product Marketer will lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue. It is a role with responsibilities that include building and executing the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, Sales enablement, and defining market requirements and business cases for product line investment. The Sr. Product Marketer will be the leading expert in their products target market and value proposition.

The role requires an individual with strong leadership, communication, partnering and analytical skills who can create and articulate CDKs Fixed Ops Solutions vision; and drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business, technical and sales savvy; a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

Responsibilities

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
• Help develop and evangelize a transformative vision for CDKs Fixed Operations Solutions product direction.
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
• Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
• Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives.
• Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments.
• Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.
  
  

Qualifications & Job Requirements

• Bachelors Degree
• 5 years of experience in Product Marketing, Sales or Go-to-Market background preferred
• Proven ability to develop and execute effective product marketing strategies
• Strong foundation of analytic skills to support communications and business case development
• A natural collaborator with a willingness to drive hands-on tactical execution
• Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
• Strong speaking skills and ability to develop compelling customer-facing presentations
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!
  
  

Preferred Qualifications

Automotive/Retail experience

Salary Range

$120,000 - $135,000

CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:

• Paid Time Off (PTO)
• 401K Matching Program
• Tuition Reimbursement