Remote Product Manager, Activation

REMOTE Opportunity

OR

HYBRID Opportunity in Northeast, OH or DFW, TX

This role includes hands-on delivery and management of End-to-End customer engagement solutions across our Customer Data Platform (CDP), MarTech Stack, and SMS/Email Service Provider (ESP) platforms. As a customer journey delivery expert, you will function as the technical and functional lead with seamless integration of customer and prospect CDP journeys and touchpoints including email, SMS, and paid media. This role will be the subject matter resource on large-scale implementations and ongoing operations between customer data platforms, SMS/email/media service providers with wholly owned personalized customer experiences. Additionally, this role will be accountable to the program leadership team with responsibility for successful Journey Optimizer and delivery, platform optimization, business enablement, and migration and marketing activation initiatives. This role requires resilience, decisiveness, and flexibility while leading solution delivery across teams.

Responsibilities

• Review, optimize, and manage multi-channel journeys (email, SMS, push, in-app)
• Provide guidance on design, customization and optimization of real-time triggers, custom action nodes for customer orchestration
• Integrate RT-CDP audiences into journey workflows passed to SMS/email service providers
• Own day-to-day management and optimization customer journey activation and delivery planform and suite of products
• Oversee email campaign execution, lifecycle programs, and triggered communications
• Partner with CRM teams to monitor sender reputation, inbox placement, and performance health
• Manage CDP and ESP configuration, data feeds, and integrations with upstream and downstream systems
• Support CDP/SMS/ESP implementations, migrations, upgrades, and platform enhancements
• Define solution and technical architecture for cross-channel and SMS/email-specific use cases
• Lead marketing activation teams to deliver email campaigns, customer journeys, and cross-channel use cases
  
  

Qualifications

• 5 years experience managing end-to-end activation and delivery models for large-scale implementations
• 5 years in QA/QE testing for segmentation, integrations and implementations of customer activations and delivery
• 5 years experience in large scale implementations requiring seasonality, throttling, and customization at micro segmentation levels
• 5 years experience with SMS/ESP service providers
• 5 years in SQL, query-based testing
• 3 years JIRA and Confluence systems
• Proven experience in complex behavioral trigger journey design within a customer data platform, cross-channel campaign execution, and large-scale SMS/Email programs
• Experience with RT-CDP audience segmentation and activation, testing and attributes
• Experience supporting ESP migrations, platform governance, and operational models
• Strong troubleshooting and optimization skills to improve campaign performance and customer journeys using data insights
• Experience in using preset or refined SQL queries for segmentation testing
• Ability to lead delivery teams and function as a functional owner for CDP Activation and Delivery capabilities.
  
  

Benefits & Perks

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance

• Premium Healthcare Coverage Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks Enjoy additional benefits, wellness programs, employee discounts, and more