Insights Data Analyst

Join Highwire Intelligence Group as an Insights Data Analyst and play a pivotal role in delivering actionable, data-driven insights that drive client strategies in the fast-evolving technology and healthcare sectors. If you are passionate about the intersection of data, technology, and communications, this is the perfect opportunity for you to build a leading agency capability.

Key Responsibilities

• Data Analysis & Insights: Dive into social media, web, and traditional media data to uncover insights that influence strategic communications and marketing efforts.
• Media Monitoring & Listening: Create and implement Boolean queries to track conversations across online platforms, pinpointing emerging trends and themes.
• Data Visualization & Storytelling: Craft engaging data narratives and visualizations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau to share key findings compellingly.
• Performance Measurement: Utilize analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to evaluate content performance and provide actionable optimization recommendations.
• Market Research: Conduct comprehensive market and competitor analyses to establish foundational knowledge and identify opportunities.
• Automation & Tools: Take advantage of tools like Excel, Quid, and AI-driven platforms for efficient data collection and interpretation.
• Collaboration: Partner with internal teams, including account leads, to weave data insights into broader communication strategies.
  
  

Qualifications

• Experience: 2-5 years in analytics, ideally in PR, marketing, or advertising, with a strong focus on the technology and healthcare sectors.
• Technical Skills: Proficient in Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
• Data-Driven Mindset: A passion for working with data to derive insights, along with the confidence to translate findings into actionable strategies.
• Communication: Excellent verbal and written communication skills, capable of presenting data clearly and persuasively.
• Attention to Detail: Highly organized, demonstrating exceptional time management skills and a meticulous approach.
• Critical Thinking: Ability to identify trends and resolve strategic problems through data analysis.
• Digitally Savvy: Familiarity with social platforms and current trends in digital and social media.
  
  

What You'll Gain

• Experience working with high-profile clients, exposure to innovative analytics techniques, and the chance to shape impactful strategies in the technology and healthcare spaces.
  
  

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to fit your lifestyle
• Outstanding vacation policy, including extended breaks for summer and winter holidays
• Participate in Empower Hours on Fridays; team can log off by 3 PM
• 401K Match
• Medical and dental benefits/FSA
• Paid parental leave
• Commuter benefit
• Annual Growth Mindset Stipend of $100 for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation match
• Mentorship opportunities
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events, with Thanksgiving being our favorite holiday
• Dog-friendly work environment
• Supportive, nurturing environment with ample opportunities for learning and growth
  
  

Salary: $54,000 - $72,000 a year

Salary is influenced by various factors, including relevant experience, knowledge, skills, job-related qualifications, and geographical location.