Senior Specialist, Personalization & Lifecycle Strategy

We’re looking for someone who doesn’t just think in campaigns—they think in journeys. As Senior Specialist, Personalization & Lifecycle Strategy, you’ll help architect the entire Member and Prospect experience across marketing touchpoints—from digital lead to booked trip to lifelong Club advocate. Reporting to our Lifecycle Manager, this role blends personalization technology, data-driven strategy, and creative storytelling to turn engagement into loyalty.

If you know how to make tools like Braze, Moveable Ink, and Salesforce work smarter—and you love bringing luxury travel to life through personalized experiences—keep reading.

What You’ll Do

• Bring personalization to life. Build and deploy customized campaigns using Braze and Moveable Ink that drive acquisition, engagement, and conversion.
• Think beyond the campaign. Design pre- and post-trip journeys that feel seamless, useful, and on-brand—automations that don’t feel automated.
• Manage integrations across the journey. Use Salesforce and Braze to connect the dots across lifecycle moments, aligning marketing efforts with CRM data and reporting.
• Refine acquisition and conversion paths. Monitor and optimize the public website with a focus on personalization and entry-point strategy.
• Expand our messaging ecosystem. Drive SMS and IAM personalization strategies that nurture leads and accelerate decisions.
• Support asset utilization. Partner with content and creative teams to make sure everything we build works harder, across every channel.
• Drive smarter decisions. Monitor engagement across lifecycle touchpoints and support ongoing testing, segmentation, and optimization.
• Ensure flawless execution. Oversee QA across campaigns—testing rendering, dynamic content, and personalization logic to guarantee polished, on-brand delivery.
• Safeguard compliance. Maintain suppression lists and ensure all outbound campaigns meet CAN-SPAM, GDPR, and accessibility standards.
• Turn data into decisions. Build and interpret reporting dashboards to measure lifecycle performance, uncover insights, and guide optimization.
• Orchestrate campaign flow. Manage campaign calendars and coordinate across creative, content, and legal to keep projects on time and on strategy.

What You Bring

• Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink. (Bonus points for Optimizely experience.)
• Familiarity with reporting dashboards, audience segmentation, and journey mapping.
• A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market.
• Familiarity with HTML, CSS, and Liquid (or similar) for email and dynamic content personalization.

Why Exclusive Resorts

Because this isn’t just about marketing software. It’s about designing personalized, intuitive, and meaningful experiences for our Members—the kind that feel less like a push and more like a well-timed nudge. Here, personalization isn’t a buzzword—it’s how we help families make the most of their time together.