What are the responsibilities and job description for the Marketing Liaison position at Excelin Health Services?
Job Title/Position: Marketing Liaison
Reports to: Marketing Manager
Position Summary: Primary function is to act as liaison between Agency and the community regarding community and customer needs. Responsibilities include development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
Patient Care:
- Achieve monthly personal production goals and meet/exceed minimum admit quotas for assigned locations(s) per home health and /or hospice compensation plan expectations
- Successfully executes weekly, monthly, and quarterly strategies to increase market share through key account development including prospecting/diversification and call frequency/routing
- Plans activities to maximize territory coverage for both existing and prospective accounts
- Meets / exceeds minimum daily/weekly call volumes/activity levels with key accounts/contacts to maintain and grow an active CRM pipeline and manage consistent referral development
- Executes professional and effective sales calls that identify and meet the needs of the referral community, clearly communicating the features and benefits of Advanced Home Health/Advanced Hospice.
- Works closely with the Marketing Manager/Branch Manager to drive a vision of growth by focusing every team member on the needs and expectations of the referral community and patients
- Maintains knowledge of the features and benefits of the services provided by Excelin Home Health companies, namely Advanced Home Health and Hospice, industry awareness, regulatory compliance and business trends affecting the agency and our business partners.
- Exhibits a wise stewardship of the company's financial resources by projecting an ROI for monies spent and managing expenditures to a Sales and Marketing budget
- Professionally articulates competitive advantages, specialty programs, agency initiatives and Medicare guidelines, while differentiating and promoting agency deliverables from those of the competition
- Educates the medical community about the services of our organization through effective sales calls and in-services training/outreach with the appropriate tools, resources and collateral Physicians
Completes sales administration duties and communicates in a consistently timely and accurate manner
Compliance:
- Acknowledge my obligation and agreement to fulfill those duties and responsibilities as set forth in the Code of Conduct and Compliance Policies and to be bound by these standards.
- Certify that throughout my association with EH I will comply with the terms of the Code of Conduct and Compliance Policies.
- Understand that violations of the Code of Conduct and Compliance Policies may lead to disciplinary action, including termination of employment.