Demo

Heavy Equipment Sales Representative Full Time

Excel Equipment
Virginia, VA Full Time
POSTED ON 5/7/2026
AVAILABLE BEFORE 6/5/2026
Are you a sales professional that would benefit from excellent compensation (up to $120k or more in your first year!), a great benefits package, and career advancement opportunities? This is your chance to begin a meaningful career with one of Virginia’s leading heavy equipment dealers where you will experience autonomy in your position and feel valued for your contributions.

Excel Equipment, Virginia’s premier CASE construction equipment dealer, is seeking an experienced Heavy Equipment Sales Representative to join their Suffolk, VA team.

If you have sales experience, Excel Equipment wants to hear from you! Sales experience in heavy equipment is preferred.

Driven sales professionals interested in taking their career to the next level will receive comprehensive training from the industry’s best!

Why Heavy Equipment Sales Representatives join the Excel Equipment team:

  • Competitive Compensation: Earn between $80,000 – $120,000/yr or more based on your experience and performance.
  • Strong benefits package – Includes multiple health plans to choose from with great coverage, dental, short and long-term disability, optional insurances, 401k with match, generous PTO, 6 paid holidays.
  • Environment – Enjoy better hours and no fluctuation in compensation and schedule that you would normally experience with a dealership. You will also have a better communication system in place to provide better service.
  • Advancement – Excel Equipment believes in promoting from within. As you learn our business and continue to grow, you can advance into higher level roles including Manager and Lead roles.
  • Stability – Excel Equipment sells and supports CASE, a leading manufacturer of construction and heavy equipment. Join an established dealer that has been in business since 1981, over 800 employees with 10 locations serving the mid-Atlantic market.
  • Family-owned – Get to know the owners of the company! See how active they are within the organization and how much they care about their employees.

Essential Duties/responsibilities

Customer Development & Relationship Management:

  • Proactively identify and engage new and existing customers to promote solutions.
  • Build and maintain long-term relationships to secure repeat business and referrals.
  • Provide consultative guidance on equipment selection based on customer needs.

Sales Execution

  • Develop and execute sales strategies to meet and exceed equipment sales revenue targets.
  • Prepare quotes, negotiate terms, and close deals efficiently.
  • Collaborate with the operations team to ensure timely delivery and pick-up of equipment.

Market & Territory Management

  • Manage an assigned sales territory to maximize sales penetration.
  • Research market trends, competitor activities, and customers need to identify growth opportunities.
  • Attend trade shows, industry events, and networking functions to represent Excel Equipment.

Administrative Duties

  • Maintain accurate records of customer interactions, sales opportunities, and potential rental transaction opportunities in the sales management software program.
  • Prepare regular sales reports and forecasts for management review.
  • Ensure compliance with company policies, pricing structures, and sales agreements.

All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Salary : $80,000 - $120,000

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