Senior Specialist, Field Marketing

About the Role

The Sr. Specialist, Field Marketing supports the growth of individual centers and regional groups by delivering data-driven, localized marketing strategies that improve guest acquisition and retention. Acting as a trusted advisor to franchisees, this role blends ground marketing expertise, emerging digital capabilities, and strong consulting skills to help centers execute brand programs, optimize performance, and grow their business in competitive markets.

A Day in the Life

• Build meaningful, consultative relationships with designated franchisees to champion Local Performance Marketing best practices and drive center-level success.
• Create and execute localized marketing strategies that combine ground marketing, CRM, and paid digital media to increase visibility, guest acquisition, and visit frequency.
• Coach franchisees and their center teams—via email, phone, virtual meetings, and ticketing systems—on how to activate brand programs, improve center controllable performance, and leverage marketing tools.
• Develop, analyze, and maintain recurring center-level performance reports; translate insights into clear recommendations that improve ROI and guest outcomes.
• Ensure all local campaigns are executed efficiently, compliantly, and in alignment with EWC’s brand standards and performance benchmarks.
• Collaborate closely with cross-functional partners including Operations, Development, CRM, Creative, and Paid Media teams to solve problems and drive unified execution.
• Participate in regular status calls with agency partners and internal stakeholders, ensuring projects remain on track and are delivering against KPIs.
• Stay ahead of industry, consumer, and competitive trends to uncover new opportunities that elevate local performance and drive system-wide growth.

What Sets You Apart

• A strategic thinker who excels at translating insights into action and creating scalable, franchise-friendly solutions.
• Experience designing and delivering local marketing strategies, communications, and engagement programs—ideally within a franchise or multi-unit environment.
• Strong business acumen with the ability to align center-level goals to broader enterprise objectives.                                                 
• Confident communicator who can influence, advise, and present to diverse stakeholders—including franchisees, operators, agency partners, and internal leaders.
• Comfortable navigating change and ambiguity; brings proactive problem-solving and sound judgment to complex environments.
• Excellent written, verbal, and interpersonal communication skills; able to simplify marketing concepts for non-marketing audiences.
• Highly organized with strong time-management skills; able to manage multiple priorities in a fast-paced environment.
• A collaborative, low-ego team player with a high degree of integrity, professionalism, and alignment to EWC’s values.
• Curious, adaptable, and motivated by continuous improvement and innovation.

Education and Experience 

• Bachelor’s Degree in marketing or related field required
• 2-4 years of experience in marketing/advertising

*This role is not eligible for visa sponsorship*

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.