Senior Living Content Specialist

EVR Advertising is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries with strategic, creative and results-driven marketing solutions. As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success.  

As Senior Living Content Specialist, you will play a key role in developing and executing content strategies across our senior living portfolio. This client-facing position works closely with account teams to support the content goals, messaging initiatives and marketing priorities for a variety of senior living communities. From campaign copy and blogs to digital content and strategic messaging, you’ll help bring each brand’s voice and story to life. 

The ideal candidate is ambitious, detail-oriented and thrives in a fast-paced agency environment. Strong writing, organizational and communication skills are essential, along with a passion for content strategy, storytelling and delivering high-quality work that drives engagement and results. 

The Perks 

• Competitive salary and benefits package  
• Hybrid workplace, working at the Manchester office three days a week and from anywhere two days a week 
• Generous vacation time and paid holidays
• Early release Fridays year-round 
• Professional development through EVR University  
• Growth potential for those who work smart and make a mark 

Job Functions  

Strategy & Content Planning 

• Takes the lead role in strategic content creation as a member of the EVR Senior Living account team.  
• Create content calendars that provide big-picture overview, guide the content planning process, and facilitate team collaboration with agency Content Director and copywriters. 
• Understand client brand, style and marketing channels to produce copy and content that best resonates with both internal and external audiences. 
• Develop and communicate a strategy that transforms business objectives and goals into a plan that uses content to help achieve these goals. 
• Be client-facing for content-related projects, providing leadership and guidance in all content initiative discussions with clients. This includes discussing best practices and processes with the client. 
• Collaborate with a partner PR agency on shared initiatives (earned media, sponsorships, feature stories) to cultivate ideas and streamline communications. 

Content Creation 

• Master the tone of voice for each specific senior living community to ensure differentiation amongst each client set.  
• Produce a variety of content that includes, but is not limited to, web copy, landing page copy, newsletter content, ad copy, social media posts and blog writing. 
• Focus on creation of hero content that can be broken into many smaller, derivative assets. 
• Review ads and marketing pieces to ensure copy and graphics are complementary and creatively supportive of each other and tailored to each audience.  

Organic Social Strategy & Editorial Planning 

• Review monthly social media calendars from EVR’s content team for creativity, QA and client preferences. 
• Be the liaison for social media content at the individual community level, engaging with sales and activities teams to collect social media photos and videos. 
• Engage with audiences on social media profiles through listening and monitoring. 
• Conduct interviews with community residents to develop feature stories that fuel content strategy. 
• Visit each senior living community on a regular basis to meet with residents and associates to gather content ideas and imagery. 

Measurement & Continuous Optimization 

• Track and report on key organic social metrics (engagement, reach, retention, content quality signals). 
• Partner with creative and digital teams to leverage insights to refine creative direction, improve content efficiency and elevate digital execution. 
• Comfortable with A/B testing of content and copy for optimizing results.  
• SEO efficacy and proven lift of organic traffic from strategic content.  

Must Haves 

• Degree in Communications, English, marketing, advertising or related field is strongly preferred. 
• Work experience in an advertising agency, marketing department or senior living community is required. 
• Excellent writing, proofreading and editing skills. 
• Adequate ability to use technology, including suite of Microsoft Office programs, Zoom, A/V equipment and Adobe.  
• Appetite for integrating AI into content development practice. 
• Exceptional attention to detail, organization and time management. 
• Ability to multitask between multiple projects and tight deadlines. 
• Ability to work closely with and build confidence among coworkers. 
• Disposition to work well and take initiative and feedback in a fast-paced environment. 

A Day in the Life 

• 15% Strategic Content Planning 
• 30% Social Media Management & Asset Collection  
• 25% Content Development & Review 
• 25% Client Collaboration & Meetings  
• 5% Administrative 

Success Measures  

• Growth in organic engagement, mentions and brand affinity across platforms. 
• More efficient content ideation, production and editing enabled by AI. 
• Improved relationships and content generation from individual senior living communities. 
• Seamless integration with Accounts, Media and Creative teams at EVR. 
• Delivery of client work on time and within budget.