Go To Market Marketing Manager – North America

Why Evolution?

Evolution is a globally recognized leader in the industrial power tools market, with over 30 years of innovation and a presence in more than 27 countries. Operating across the UK, US, France, and China, the company has built a strong reputation in the steel and fabrication industry through its proprietary dry-cutting technology now expanded into versatile multipurpose tools capable of cutting steel, aluminum, and wood. With rapidly growing North American distribution across key Industrial Retail, and eCommerce partners including Airgas, Amazon, Grainger, Home Depot, Lowe’s, and Menards, as well as our own D2C websites. Evolution continues to achieve both growth and scale across all our Sales Channels and is on a clear trajectory to become one of the most iconic brands in the global power tools space.

The Opportunity

Reporting to the Head of Marketing, North America the Go-To -Market Marketing Manager is responsible for owning end-to-end marketing execution and go-to-market delivery for the North American business. This role brings together integrated campaign management, product launch execution, positioning, messaging, media planning, and sales enablement into a single point of accountability.

This role is a critical interface between North America and Global Marketing, ensuring global strategies, assets, and brand frameworks are translated into effective, fully supported market execution for the US, Canada, and Mexico. The role is hands-on, with one owner accountable for ensuring products and campaigns are launched clearly, consistently, and effectively across D2C, Retail, Amazon, and B2B/Industrial channels.

Responsibilities

• Own planning and execution of integrated marketing campaigns across all of North America
• Develop campaign strategies that span owned, earned, and paid media
• Develop media plans and channel recommendations aligned to campaign objectives, including budget allocation, channel mix, a flighting
• Manage campaign calendars, asset needs, and cross-channel coordination
• Own go-to-market execution for new product launches, line extensions, and initiatives
• Build and manage comprehensive launch plans including timelines and key milestones, target customer segments and priority channels, messaging hierarchy and key claims, required assets, media support, and enablement materials
• Ensure Global briefs clearly reflect North American market needs, channel requirements, and media use cases and all assets required for external media, owned media, ecommerce, and retail activation are included in Global briefs
• Actively participate in asset development, reviews, and final sign-off to ensure assets are market-ready, on-brief, and channel-appropriate
• Ensure launches are delivered on time, on message, and sales-ready
• Ensure adherence to Brand Visual Identity (BVI), positioning, tone of voice, and messaging principles across all executions
• Translate technical product features into clear customer benefits and use cases
• Create and maintain messaging frameworks used across campaigns, media, sales tools, and channel content
• Develop launch and campaign toolkits including POP and training materials
• Support adaptations for Amazon, D2C, Retail, and B2B/Industrial partners while protecting brand and positioning integrity
• Actively use AI tools to improve efficiency and quality across marketing and GTM workflows
• Define and track campaign, media, and launch KPIs in partnership with Marketing, Sales, and Ecommerce teams
• Support post-launch and post-campaign reviews to identify wins, gaps, and optimization opportunities

Requirements

• 5 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent roles highly preferred
• Proven experience leading integrated campaigns and product launch execution across multiple sales channels including Ecommerce
• Experience working with Global or centralized marketing teams and adapting global strategies for local market execution
• Experience supporting and delivering market-ready creative across multiple sales channel including: Ecommerce (D2C, Retail, Amazon), Retail and Industrial Brick & Mortar and B2BIndustrial Distribution.
• Strong cross-functional leadership and project management skills
• Experience designing traditional marketing materials
• Highly organized and process-oriented brings structure to ambiguity and manages multiple initiatives simultaneously

Ways of Working:

This is a full-time Hybrid role (3 days in-office, 2 Days work-from-home) with standard working hours Monday through Friday from 7:00 A.M. to 4:00 P.M.

Benefits

• 401K, Medical, Dental and Vision
• Flexible Spending and Health Savings Accounts (FSA/HSA)
• Life insurance
• Paid Time Off
• Parental Leave
• Hybrid/Flexible Work Schedule