Brand Manager

Location: Remote, U.S.-based (Texas preferred)

Start Date: Q3 2025

Type: Full-Time

Reports To: Co-Founder & CEO (works closely with Head of Sales)

🥜 About Evie’s Snacks

Evie’s is a fast-growing, better-for-you snack brand sourcing from our family-owned, regenerative pecan farms in South Texas. We’re reintroducing pecans to the modern consumer in a downright delectable way – with nostalgic flavors, premium sourcing, and a perfect crunch that keeps people coming back.

2025 will be a breakout year for us: we’re on track to be in 1,300 retail doors, launching Amazon as a new channel, and building programs to drive trial, velocity, and loyalty. We’re looking for a brand leader who can connect the dots between strategy and flawless execution — and help Evie’s shine across retail and digital shelves.

🎯 About the Role

The Brand Manager will own the day-to-day execution of Evie’s brand and channel marketing initiatives — spanning retail marketing, shopper activations, Amazon execution, creative development, and sales performance insights.

This role requires both strategic thinking and hands-on project management. You’ll work closely with agency partners, brokers, distributors, and our internal team to bring brand plans to life, support category growth, and deliver results that strengthen Evie’s position at retail and online.

🧰 Responsibilities

Retail & Shopper Marketing

• Partner with agencies to plan and execute retailer-specific programs (demos, displays, seasonal promotions, Instacart ads, Aisle activations)
• Manage shopper marketing budgets and activation calendars, ensuring timely and high-quality execution
• Coordinate with brokers, distributors, and sales leadership to support retail launches, seasonal pushes, and account-specific needs
• Track and analyze performance of retail programs to recommend optimizations

Amazon & Digital Channel Coordination

• Oversee Amazon launch and ongoing management with agency partners — including PDP optimization, inventory management, and PPC strategy
• Collaborate on paid media campaigns (Meta, Instacart) to drive awareness and trial
• Ensure all digital brand touchpoints (website, Amazon, social) reflect current messaging and seasonal priorities

Business & Category Insights

• Analyze sales performance using distributor reports, SPINS, and retailer POS data
• Identify trends, competitive moves, and category opportunities to inform strategy
• Prepare retailer-specific sales stories and insight decks for pitches and reviews
• Recommend actions to improve performance in underperforming doors

Brand Asset & Creative Leadership

• Lead development of sales collateral, POS materials, packaging updates, and trade show displays
• Manage creative timelines with design partners to ensure consistency across all touchpoints
• Support execution of industry events as needed

👤 Qualifications

• 4–6 years of experience in CPG marketing, brand management, shopper marketing, or retail programs
• Proven ability to manage agency partners and cross-functional teams to deliver results
• Skilled in analyzing data from SPINS, Nielsen, or retailer portals and translating insights into action
• Strong organizational and project management skills; thrives in a fast-paced, entrepreneurial environment
• Excellent communication skills, both written and verbal

Preferred Experience

• Experience with Amazon Seller Central or online marketplaces
• Familiarity with retail media platforms (84.51°, Roundel, etc.)
• Experience managing retail activations
• Knowledge of natural/specialty retail landscape (KeHE, UNFI, etc.)

💸 Compensation & Perks

• Salary range: $90,000–$120,000 depending on experience, plus performance-based bonus
• Comprehensive benefits package, including vision/dental/medical, paid time off & employer-sponsored 401k plan
• Opportunity to grow into a senior marketing role as the brand scales

✨ Why Join Evie’s Now?

You’ll be joining at a pivotal stage — with strong early traction, national retail growth, and the resources to invest in smart, sustainable scaling. You’ll have a direct line to the founders, influence on brand direction, and the chance to make your mark on a category ripe for disruption.

📩 How to Apply

• Follow the link to this job posting on Gusto and apply there.