What are the responsibilities and job description for the VP of Retention position at Everyday Dose?
Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
Everyday Dose is seeking a VP of Retention to architect and scale the entire post-purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands-on, high-impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.
You will lead a lean but high-output team (3-6 people) and partner deeply with Growth, CX, Product, and Brand.
What You'll Do
Lifecycle & CRM
COMPENSATION
Everyday Dose is seeking a VP of Retention to architect and scale the entire post-purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands-on, high-impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.
You will lead a lean but high-output team (3-6 people) and partner deeply with Growth, CX, Product, and Brand.
What You'll Do
- Full retention strategy and roadmap
- Lifecycle architecture across email, SMS, portal, and product
- Subscription economics and optimization
- Predictive churn modeling
- Activation and time-to-value improvements
- Churn reduction initiatives
- All retention experiments and A/B tests
- LTV modeling and reporting
- Customer segmentation and personalization
- Cross-sell and upsell pathways for new SKUs
Lifecycle & CRM
- Build and manage all lifecycle flows (post-purchase, education, renewal, winback)
- Oversee list health, segmentation, and deliverability
- Develop monthly retention campaigns and calendar
- Create LTV and churn dashboards
- Lead cohort analysis by SKU, acquisition source, and persona
- Partner with analysts to uncover retention opportunities
- Lead Skio optimization
- Redesign cancellation flow and save logic
- Personalize in-portal UX
- Deploy pause/skip features and predictive triggers
- Work with CX to reduce avoidable tickets
- Partner with Brand on retention storytelling
- Work with Ops to avoid stockouts that drive churn
- Guide Product using customer behavior insights
- 10 years in lifecycle, CRM, retention, or subscription strategy
- 3 years leading teams
- Strong analytical, technical, and behavioral psychology skills
- Experience improving retention curves significantly
- Hands-on experience with Skio, Klaviyo, Iterable, or similar
- Exceptional collaboration skills
- Startup/scale-up DNA
- Comfortable owning $20M-$50M revenue levers
COMPENSATION
- Competitive base, bonus, and equity package
- Comprehensive health, vision, dental
- Unlimited PTO
- Remote-friendly role