Market Analyst

Market Analyst

Grand Rapids, Michigan - Full Time

Location: In-office with potential for hybrid flexibility

Reports to: VP of Marketing

Turn Data Into Human Connection

At EverFriends, we’re building compassionate AI companions designed to enhance emotional well-being and ensure no one faces their journey alone. As our Marketing Analyst, you’ll power the insights behind that mission — transforming data into clear strategies that help us reach more people who need support, comfort, and meaningful connection.

This role is perfect for someone who loves digging into numbers, uncovering patterns, and helping a brand grow through smart, informed decision-making.

Why You’re Going to Love This Job

You’ll become the analytical engine behind EverFriends’ marketing strategy — guiding how, where, and why we invest to reach the right audiences.

You’ll influence everything from campaign performance to channel allocation to brand visibility.

And you’ll work with a team that values precision, curiosity, and data-backed creativity.

At EverFriends, insights don’t sit in a report — they drive action, experimentation, and measurable impact.

What We Need You to Do

Provide business intelligence that informs all marketing decisions, investments, and long-term strategy.

Build full-funnel marketing reports that clearly explain performance across awareness, acquisition, engagement, and retention.

Analyze market trends, user behavior, and industry benchmarks to guide budget allocation and channel prioritization.

Perform SEO keyword research and competitive intelligence to support organic growth and content strategy.

Produce budget recommendations rooted in analytics — ensuring every dollar is placed where it drives the highest return.

Identify opportunities for optimization, cost savings, and performance lift across paid, organic, and lifecycle channels.

Present insights to leadership in a clear, actionable, and story-driven way.

What You Bring to the Table

Strong experience in marketing and product analytics, research, or business intelligence.

Ability to create clear and comprehensive full-funnel marketing and product usage reports.

Deep understanding of marketing trends, channel performance, and digital growth levers, specifically across Google and Meta. Bonus points for app and PLG (product-led growth) experience.

Expertise in SEO, GEO, and ASO keyword research, competitive analysis, market research, and organic content performance insights.

Advanced proficiency with analytics tools (GA4, Google Search Console, Firebase, dashboards, BI tools, attribution platforms).

A strategic mindset paired with excellent communication — you turn data into decisions.

Curiosity, precision, and a passion for helping a mission-driven AI brand grow intelligently.

Compensation Range, DOE, $75,000 - $85,000 per year.

About Us

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.

To apply, visit:

https://app.hiremojo.com/mojo/ce/508353761/EverFriends/Michigan/Grand-Rapids/Marketing-Research-Analyst

marketing analytics, business intelligence, full-funnel reporting, market research, user behavior analysis, SEO keyword research, competitive analysis, GA4, attribution platforms, channel performance analysis, budget optimization, data-driven insights, SQL, Python, A/B testing, cohort analysis, lifecycle analytics, LTV/CAC modeling, data warehousing, Looker/Tableau, Amplitude/Mixpanel, dbt, experimentation frameworks, product analytics, marketing attribution, CRO.