What are the responsibilities and job description for the Marketing Director position at European Exotic Center?
Job Summary
We are a fast-growing, Exotic Automotive, multi-brand operation with retail locations in San Clemente CA, Tampa FL, and Dallas TX (opening 2026), and a national wholesale acquisition wholesale business.
We are looking for a Director of Marketing to lead all marketing efforts. This is not a traditional marketing role — you will be the first true marketing leader across 4-5 growing businesses, overseeing an active team, managing significant paid media budgets, and building community around one of the most exciting brands in the luxury automotive space. The right person will have a clear path to VP of Marketing as we scale.
Duties & Responsibilities
Lead Generation & Growth
- Own and grow the lead generation engine
- Manage and optimize significant paid media budgets across Google and Facebook
- Diversify lead sources beyond paid channels through SEO, email automation, outbound campaigns, and emerging platforms
- Activate premium owned domains including
- Manage external vendor relationships including digital agency, AI calling platforms, email automation, and list providers
- Own and grow the referral program
Brand Building & Community
- Own and grow the weekly Cars & Coffee program across San Clemente, Dallas, and Tampa
- Plan and execute monthly in-store evening events
- Build and grow an enthusiast community through drives, themed events, and local car culture
- Develop and implement brand guidelines
- Oversee a video-first content strategy with repurposing across social, email, blog, and podcast
- Manage and direct internal team including events coordinator and social media coordinator
Strategy & Operations
- Build and manage the annual marketing calendar across all brands and locations
- Oversee full marketing technology stack including Salesforce, Klaviyo, Monday.com, and more
- Drive AI and automation implementation across email, content, and lead nurturing
- Travel to Dallas and Tampa as needed to support openings, events, and team alignment
- Report directly to the Owner & CEO with full budget ownership
WHAT WE'RE LOOKING FOR
- 7 years of senior marketing experience, ideally across multiple brands or business lines
- Proven lead generation track record — performance marketing, SEO/GEO, email, and emerging channels
- Experience managing external agencies and vendors alongside internal creative teams
- Strategic thinker who can also execute — this is a builder role, not just a manager role
- Luxury, automotive, or lifestyle brand experience strongly preferred
- AI-forward mindset — hands-on experience using AI tools for content, automation, and efficiency
- Exceptional communicator — proactive, transparent, and responsive at all times
- Comfortable with travel and in-person event presence including Saturday Cars & Coffee
- Track record of reliability, accountability, and consistent performance in a senior leadership role
Pay: $70,000.00 - $200,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Retirement plan
Work Location: In person
Salary : $70,000 - $200,000