Bilingual Sales Manager – Equipment Rental

ETS Equipment Rental is looking for an experienced Bilingual Sales Manager to lead our Sales Team at our Hopedale location.

We are a fast-paced, high-volume equipment rental company, and we are looking for a strong sales leader who can manage a team, drive revenue, develop customer relationships, and lead by example.

This is a hands-on management position. We need someone who is comfortable coaching a sales team, monitoring performance, handling customers, negotiating deals, following up on opportunities, and stepping in to close business when needed.

Requirements:

• Advanced/Fluent English is 100% required
• Portuguese/English bilingual required
• Previous sales experience required
• Previous management or sales leadership experience required
• Strong communication and negotiation skills
• Comfortable managing sales goals, accountability and team performance
• Ability to work in a fast-paced, high-volume environment
• Strong customer service and relationship-building skills
• Organized and able to manage multiple priorities at the same time
• Comfortable using CRM and sales management systems
• Equipment rental, construction equipment, heavy equipment or construction industry experience is a strong PLUS

Key Responsibilities:

• Lead and manage the Hopedale Sales Team
• Drive monthly sales performance and revenue growth
• Monitor leads, quotes, follow-ups and open opportunities
• Coach the team on closing, negotiation and customer retention
• Ensure customers receive fast responses across phone, email, text and WhatsApp
• Hold Sales Reps accountable for outbound calls and follow-up activity
• Review sales performance and identify opportunities for improvement
• Help the team find solutions when equipment availability is limited
• Protect pricing and margins while knowing when strategic negotiation makes sense
• Develop and maintain long-term relationships with key customers
• Identify opportunities to increase rental duration, volume and overall account value
• Ensure sales processes and customer information are properly documented in company systems
• Work closely with Operations, Logistics, Service and Yard Management to provide customers with the best possible solution
• Lead by example and actively participate in customer conversations and closing deals

Compensation & Benefits:

Starting pay is $30.00 per hour, based on experience, plus:

• Performance bonus
• Sales commission
• Company benefits
• Opportunity for growth within the company

We are looking for someone who is competitive, accountable, organized and sales-driven. This position is for a leader who understands that great sales management is not just supervising a team — it is developing people, creating accountability, protecting customer relationships and consistently finding ways to grow revenue.

Work Location: Hopedale, Massachusetts
Job Type: Full-time, on-site

Pay: From $30.00 per hour

Expected hours: 40.0 – 45.0 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance

Application Question(s):

• Do you have experience in equipment rental, construction equipment, heavy equipment, construction, or a related industry?

Experience:

• Sales management: 1 year (Required)

Language:

• English (Required)

Ability to Commute:

• Hopedale, MA 01747 (Required)

Work Location: In person

Salary : $30