What are the responsibilities and job description for the Head of Digital position at ETICA DENIM?
Location: Remote / Hybrid (with travel to key markets) Reports to: Founders / Chief Brand & Growth Officer Type: Full-time
About Ética Denim
Ética is redefining denim – combining cultural relevance with sustainability. We’ve built a DTC growth engine that’s doubled revenue in six months, and now we’re scaling wholesale and partner distribution with the same intentionality. We’re looking for a strategic, execution-oriented Director of Sales to own and grow our wholesale business globally while translating product and brand vision into measurable commercial outcomes.
Role Summary
The Director of Sales will lead Ética’s wholesale and off-price business across all territories, with direct ownership of North America full-price and off-price accounts. This position will be accountable for seasonal sales targets, inventory health, market strategy, and deep brand-building relationships. This is a high-leverage role interfacing with founders, product teams, and executive leadership to drive revenue, optimize assortment, and scale the brand through thoughtful placement.
Key Responsibilities
● Own and manage the global wholesalers business across all territories, with hands-on leadership of North America full-price and off-price accounts, both majors and independents.
● Achieve and exceed seasonal sales and shipping targets; drive both sell-in and sell-out performance.
● Develop and execute product and assortment strategies to maximize sales growth, reduce inventory liability, and minimize markdowns while staying ahead of market trends.
● Partner with senior leadership on seasonal fabric and product forecasting, including managing in-season Available to Sale owned by the sales team.
● Lead monthly re-forecasting processes in coordination with the broader leadership team.
● Own and present seasonal hindsight analysis to upper management, translating performance into tactical adjustments and future strategy.
● Conduct weekly business performance analysis and distribute actionable selling reports.
● Build and maintain deep relationships with wholesale accounts through regular visits.
● Lead and organize seasonal market execution: location scouting, outreach and appointment scheduling, model bookings, sample logistics, and all operational components of market presence.
Qualifications
● 7 years of wholesale sales experience in fashion/apparel, ideally with a focus on premium denim or sustainable brands.
● Proven track record of managing major and independent accounts, driving both full-price and off-price revenue.
● Strong commercial acumen: forecasting, inventory optimization, margin management, and sell-through analysis.
● Strategic thinker with hands-on execution capability – able to translate data and trends into actionable wholesale strategies.
● Exceptional relationship builder; comfortable selling, presenting, and negotiating with high-level retail partners.
● Excellent communication and presentation skills.
● Comfortable traveling as needed to support key accounts and market events.
Preferred / Nice-to-have
● Background in DTC wholesale hybrid brands.
● Background with Off Price.
● Familiarity with Nuorder, Full Circle, and Office programs.
● Cross-functional collaboration experience (product, marketing, operations).