Demo

Technical Sales Expert

Ethos Green Power Cooperative
Viroqua, WI Full Time
POSTED ON 11/17/2025
AVAILABLE BEFORE 12/16/2025

Position: Technical Sales Expert
Hours and Pay: Full-time; Hourly at $24.81/hr. Estimated annual compensation of $51,610.39.
Location: In-person at Viroqua, WI
Reports to: Sales & Marketing Coordinator

Position Summary

The Technical Sales Expert plays a vital role in Ethos’ mission to revolutionize the renewable energy landscape in Southwest Wisconsin. This position requires a motivated, knowledgeable, and personable individual who can effectively communicate the benefits of clean energy while mastering the technical aspects of solar power systems and related products. The role involves developing strong customer relationships, managing the sales process from lead generation to contract signing, and ensuring accurate technical and financial communication with clients.

Key Responsibilities

1. Expert Knowledge & Sales Mastery

  • Learn, understand, and articulate The Ethos Process and the Road to Solar proficiently.

  • Explain utility tariffs and cost-benefit economics to customers.

  • Master technical aspects of solar power systems, electrification, and Ethos’ unique installation methods. This includes but is not limited to product knowledge on heat pumps, EV chargers, and batteries, inverters, and solar modules.

  • Follow established sales procedures and collaborate with the Sales Coordinator to maximize results and customer experience.

  • Stay informed about industry trends, technological advancements, and the competitive landscape.

  • Seek outbound and inbound sales opportunities and work collaboratively to close deals.

2. Customer Engagement

  • Respond promptly and accurately to customer inquiries.

  • Proactively seek new customers and secure contracts through ethical sales practices.

  • Build and maintain strong, trust-based relationships with customers.

  • Develop a robust sales pipeline with qualified leads.

  • Engage with local communities to broaden awareness of solar benefits.

  • Identify and connect with potential clients via cold calls, referrals, events, and online platforms.

  • Deliver clear, accurate technical education to potential customers.

  • Present tariffs and incentives accurately and ensure they are well understood.

  • Conduct customer site assessments, design system solutions, and generate accurate system costing and proposals.

3. Collaboration & Process Adherence

  • Work collaboratively within the Ethos team, seeking input when needed.

  • Adhere to and advance The Ethos Process through open communication and active participation.

  • Propose system and process improvements in collaboration with stakeholders.

  • Provide Project Managers with accurate and detailed information for successful project execution.

  • Coordinate site assessments and system designs with Project Management.

  • Share client feedback with Marketing and Procurement teams.

  • Report regularly on sales activities, pipeline development, and performance metrics to the Sales Coordinator.

4. Ethical Practice & Safety

  • Adhere to Ethos' internal policies and all legal regulations.

  • Follow Ethos Safety Policy and maintain safe work practices at all times.

5. Administrative Duties

  • Manage client and job information in CRM, email, and accounting systems.

  • Effectively manage personal schedule and time off requests.

Qualifications / Competencies

Mission & Core Value Alignment

  • Alignment with Ethos' mission and core values.

Industry & Sales Skills

  • Passion for renewable energy and awareness of industry trends.

  • Ability to explain complex technical concepts simply and persuasively.

Organizational Skills

  • Excellent time management and record-keeping abilities.

  • Proficient in problem-solving, math, and numerical analysis.

Professional Work Ethic

  • Strong ethical practices, professionalism, and teamwork.

Applicable Computer/Software Skills

  • Familiarity with Google Suite, CRM systems, and related tools.

Flexibility & Creativity

  • Willingness to adapt to changing circumstances and think creatively.

  • Flexibility to attend events outside standard work hours.

Interpersonal Skills

  • Excellent verbal, written, and electronic communication skills.

How to Apply

Submit your resume and cover letter detailing your interest in the role and your qualifications.

Ethos Green Power Cooperative is an equal opportunity employer and encourages candidates from all backgrounds to apply. This job description is not exhaustive and may be subject to change based on business needs.



Requirements

Physical and Psychological Requirements

  • Must be able to occasionally lift up to 50 lbs.

  • Ability to work at a desk for extended periods.

  • Willingness to travel locally for events, client meetings, and site visits.

  • Ability to work independently and collaboratively under varying conditions.



Benefits

Additional Benefits

  • Opportunities for personal and professional growth within the company.

  • Contribution to a greener planet through promoting renewable energy solutions.

  • Supportive and collaborative work environment.

  • Worker-owner track and profit sharing available after two years or 3,000 hours of employment.

  • Paid time off and holidays.Health, dental, vision, and short- and long-term benefits available.

  • Maternity and Paternity leave eligibility after one year of employment.



Salary : $39,000 - $51,610

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