Director of Finance

ABOUT ETHIKA:

Ethika is a leading lifestyle brand based in San Clemente, CA. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and deliver quality products, while staying true to our biggest asset – our FAMILIE. The Ethika employees, friends, athletes, artists, and customers are the core of the brand and the reason we exist.

POSITION SUMMARY:

As Ethika continues to experience rapid growth, we are seeking a Director of Finance to lead our financial strategy, planning, and analysis while overseeing the accounting function. This role will partner with senior leadership to drive financial performance, provide actionable insights, and support long-term business growth. The Director of Finance will ensure the integrity of financial reporting, implement key performance metrics, and manage a team that supports both accounting accuracy and strategic finance initiatives.

The ideal candidate is a strong financial strategist who can balance big-picture planning with hands-on execution, driving both financial discipline and innovative growth opportunities.

DUTIES & RESPONSIBILITIES:

• Oversee execution of month-end close to create monthly GAAP financial statements
• Adjust financial processes to accommodate changes in business strategy, size of teams and to optimize the implementation of new technologies
• Lead the development of financial strategies that support company growth and profitability goals.
• Oversee budgeting, forecasting, and financial planning processes; provide insights and recommendations to executive leadership.
• Create and track KPIs and operational metrics to measure performance and guide decision-making.
• Partner cross-functionally with leadership teams in Sales, Operations, Product, and Marketing to align financial goals with business objectives.
• Manage financial reporting, ensuring timely and accurate GAAP statements, monthly close, and compliance requirements.
• Oversee external audits, tax filings, and regulatory reporting.
• Identify process improvement opportunities and implement scalable systems and technologies to optimize efficiency.
• Build, mentor, and develop a high-performing finance and accounting team.
• Provide financial modeling and scenario planning to evaluate new business opportunities, partnerships, and strategic initiatives.
• Act as a key advisor to executive leadership on financial risk management and long-term capital planning.

QUALIFICATIONS:

• Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CPA preferred).
• 7 years of progressive finance and accounting experience, with at least 3 years in a leadership role.
• Experience in consumer products, lifestyle, or manufacturing industries preferred.
• Proven ability to lead budgeting, forecasting, and strategic financial planning.
• Strong financial modeling and analytical skills with a track record of driving insights that inform strategy.
• Excellent communication skills, with the ability to present complex financial data in a clear, actionable way to executives and non-finance teams.
• Experience implementing financial systems and driving process improvements in a growth-oriented environment.
• Strong leadership skills with experience building and scaling finance teams.
• Ability to thrive in a fast-paced, entrepreneurial culture.

SALARY:

• Salary Range: $100,000 - $120,000 (DOE)