APLA NSW Brand Marketing

Job Title: APLA NSW Brand Marketing

Location: Beaverton, OR

Duration: 03 months

Pay Range: $(36.00 – 40.00)/hr on W2 all-inclusive without benefits

Hybrid: Mon – Thurs onsite, Fri remote

Job Role:

• Team details & who they will work with: Reports to Director, part of APLA sportswear works with brand marketing, creative, digital and retail marketing teams.

Desired Candidate Profile:

• Minimum required years of experience: 5
• Education requirements: bachelors minimum

Software/technical requirements:

• Previous /industry experience preference: Very preferred
• What 2-3 traits does the successful person in the role have?
• Self starter, proactive, attention to detail

Interview Details:

• Interviewers: Interview with the HM
• # of Rounds: 1 Duration of Interview: 30 min

WHO YOU’LL WORK WITH:

• In this role, you will be part of the APLA NSW Brand Marketing team and work closely with NSW Merchandising, Planning, Brand Creative, Digital Marketing, Integrated Media, Retail Marketing. You will serve as an APLA NSW brand marketing lead across Japan, Korea, Southeast Asia & India, Mexico, and Pacific. You will help connect Geography priorities with Territory realities, supporting consistent seasonal execution while ensuring the work remains relevant to local consumers and marketplaces. Success in this role requires strong cross-functional partnership, disciplined project management, and the ability to influence across a highly matrixed organization.

WHO WE ARE LOOKING FOR:

• We are looking for a consumer-minded brand marketer who is highly organized, collaborative, and executionally strong. You can connect seasonal product priorities with the operational needs of brand teams, cross-functional partners, and Territories across APLA. You are comfortable working across cultures, time zones, and different business realities. You bring clarity to complex workstreams, build trusted relationships, and follow through from brief to execution and results. You balance strategic thinking with hands-on delivery and know how to keep teams aligned around the work that matters most.
• Minimum 5 years of experience in brand marketing, product marketing, integrated marketing, or a related field Experience working across multiple markets, ideally within APLA or another diverse regional organization
• Strong understanding of seasonal brand marketing processes and sample management
• Proven project management skills, with the ability to manage multiple workstreams, stakeholders, and deadlines Strong written and verbal communication skills, including the ability to develop clear briefs and concise updates Ability to influence without authority and build effective relationships across Geography, Territory, and cross-functional teams.
• Consumer-first mindset with strong attention to operational and executional detail.
• Comfort using data and results to track progress, identify learnings, and improve future work

WHAT YOU’LL WORK ON:

• You will support the delivery of NSW seasonal marketing plans across APLA territories. Your role will connect seasonal sample management, seasonal workstreams, seeding, and Ground Game execution to help the team create stronger consumer and marketplace impact. Product & Seasonal Sample Management
• Lead the end-to-end ordering, allocation, tracking, and management of seasonal samples in partnership with NSW Brand Leads and the Merchandising team.
• Anticipate sample needs across functions and Territories, ensuring teams have the right product at the right time to support key seasonal milestones, briefs, reviews, content creation, and marketplace execution.
• Maintain clear visibility of sample inventory, ownership, movement, and availability across APLA.
• Identify sample gaps or delivery risks early and partner with the appropriate teams to resolve them. APLA NSW Brand Marketing | Job Description Seasonal Workstream Support
• Support brand leads and directors across key seasonal workstreams, helping translate strategic direction into clear actions, milestones, and deliverables.
• Coordinate inputs across APLA and Territory teams, ensuring local market needs and consumer insights are represented in the work.
• Help prepare seasonal briefs, working sessions, leadership updates, and recap materials.
• Track progress, surface risks, and drive follow-through across interconnected workstreams. Seeding Strategy & Execution
• Lead the APLA NSW seasonal seeding brief, grounded in product priorities, consumer relevance, and the role of each market.
• Partner with Territory teams and cross-functional experts to turn the brief into an actionable seeding plan.
• Ensure alignment on product, audience, timing, storytelling, and executional responsibilities.
• Track delivery and capture learnings to strengthen future seeding programs. Ground Game Support & Measurement
• Support Ground Game planning and execution across priority NSW products, consumers, communities, and marketplaces.
• Partner with Territory teams to track activity, execution status, and results across territories.
• Consolidate quantitative results and qualitative market learnings.
• Identify patterns, opportunities, and recommended actions that can improve future seasonal execution. Ways of Working & Stakeholder Partnership
• Create clarity across APLA and Territory teams through strong communication, consistent tools, and disciplined operating rhythms.
• Build trusted relationships with cross-functional partners and help teams navigate competing priorities and changing inputs.