What are the responsibilities and job description for the Growth Lead position at Etched?
About Etched
Etched is building AI chips that are hard-coded for individual model architectures. Our first product (Sohu) only supports transformers, but has an order of magnitude more throughput and lower latency than a B200. With Etched ASICs, you can build products that would be impossible with GPUs, like real-time video generation models and extremely deep & parallel chain-of-thought reasoning agents.
Job Summary
We’re hiring our first Growth Lead — someone who will own how the world sees Etched. You’ll tell the Etched story, sharpen our technical messaging, and make sure our product advantages are communicated clearly and consistently across every channel and market.
This is a high-ownership role where you’ll work closely with the founders, GTM, and engineering teams to scale the Etched brand and achieve our customer growth goals. You’ll own product messaging and positioning, launches and campaigns, and performance across all key growth metrics.
What You'll Do
You’ll own how the world sees Etched.
This isn’t just about marketing — it’s about making Etched a legendary brand. You’ll drive everything outward-facing: our story, our launches, our presence online and in the real world. You’ll shape perception, spark curiosity, and earn respect from the people who matter most: engineers, researchers, founders, customers, and deep tech insiders.
You’ll work directly with our co-founder and COO — who led our fundraise and product launch for us recently — to craft everything from our narrative to our next breakout moment. You’ll be surrounded by technical depth and high standards. Your job is to match that with taste, speed, and precision.
Specifically, You Will
Etched believes in the Bitter Lesson. We think most of the progress in the AI field has come from using more FLOPs to train and run models, and the best way to get more FLOPs is to build model-specific hardware. Larger and larger training runs encourage companies to consolidate around fewer model architectures, which creates a market for single-model ASICs.
We are a fully in-person team in San Jose (Santana Row), and greatly value engineering skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both as needed.
Etched is building AI chips that are hard-coded for individual model architectures. Our first product (Sohu) only supports transformers, but has an order of magnitude more throughput and lower latency than a B200. With Etched ASICs, you can build products that would be impossible with GPUs, like real-time video generation models and extremely deep & parallel chain-of-thought reasoning agents.
Job Summary
We’re hiring our first Growth Lead — someone who will own how the world sees Etched. You’ll tell the Etched story, sharpen our technical messaging, and make sure our product advantages are communicated clearly and consistently across every channel and market.
This is a high-ownership role where you’ll work closely with the founders, GTM, and engineering teams to scale the Etched brand and achieve our customer growth goals. You’ll own product messaging and positioning, launches and campaigns, and performance across all key growth metrics.
What You'll Do
You’ll own how the world sees Etched.
This isn’t just about marketing — it’s about making Etched a legendary brand. You’ll drive everything outward-facing: our story, our launches, our presence online and in the real world. You’ll shape perception, spark curiosity, and earn respect from the people who matter most: engineers, researchers, founders, customers, and deep tech insiders.
You’ll work directly with our co-founder and COO — who led our fundraise and product launch for us recently — to craft everything from our narrative to our next breakout moment. You’ll be surrounded by technical depth and high standards. Your job is to match that with taste, speed, and precision.
Specifically, You Will
- Craft and evolve Etched’s voice — clear, technical, and unmistakably bold
- Run our content engine: blog posts, videos, memes, product drops, you name it
- Own the website — our most important surface — and keep it sharp and current
- Lead our presence across X, YouTube, LinkedIn, Reddit, and wherever our people live
- Architect launch strategies that get noticed and remembered
- Shape how we show up in the world: meetups, conferences, moments that matter
- Partner with engineers, product, recruiting, and leadership to make it all land
- Work with outside creatives — design, video, PR — to raise the bar even higher
- Define and track what matters: attention, clarity, influence
- Have led high-impact growth or brand work at early-stage startups
- Can explain complex technical products without watering them down
- Write clearly, quickly, and with a point of view
- Have run campaigns across brand, content, and paid/performance channels
- Move fast, iterate often, and don’t wait for permission
- Use (and experiment with) modern AI tools to boost your own productivity
- Are energized by big tech shifts and aren’t afraid to challenge conventional GTM playbooks
- Have worked in AI infra, semiconductors, or deep tech hardware/software
- $175,000 - $250,000
- Full medical, dental, and vision packages, with 100% of premium covered
- Housing subsidy of $2,000/month for those living within walking distance of the office
- Daily lunch and dinner in our office
- Relocation support for those moving to San Jose (Santana Row)
Etched believes in the Bitter Lesson. We think most of the progress in the AI field has come from using more FLOPs to train and run models, and the best way to get more FLOPs is to build model-specific hardware. Larger and larger training runs encourage companies to consolidate around fewer model architectures, which creates a market for single-model ASICs.
We are a fully in-person team in San Jose (Santana Row), and greatly value engineering skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both as needed.
Salary : $175,000 - $250,000
