E Commerce Marketing Manager

Etalon and AlphaDogDNA by Etalon are sister companies specializing in advanced genetic testing services for animals, focusing on equines and canines, respectively.

We believe in fair and transparent pay. For candidates based in California, the salary range for this role is $125,000 – $140,000 annually. If you're located elsewhere in the U.S., your salary offer will be adjusted based on local market rates and cost of living. We'll share more details about your specific range early in the interview process.

Etalon 

Founded in 2013 by CEO Christa Lafayette, Etalon is headquartered in Menlo Park, California. The company offers comprehensive genetic diagnostic panels for performance horses, aiming to detect stress, disease susceptibility, and biological age, alongside identifying genetic markers. By applying cutting-edge science, big data analytics, and interactive crowdsourcing, Etalon produces industry-leading genetic profiles and predictions that benefit horse health, performance, and breeding. Their platform collaborates with horse owners, trainers, and veterinarians to accelerate genetic discovery and practical application in the equine industry.

AlphaDogDNA

AlphaDogDNA provides comprehensive canine DNA testing services designed to offer insights into a dog's breed composition, health traits, behavior tendencies, and physical characteristics. Their clinical-grade, veterinarian-approved test kits analyze over 400 genetic markers, delivering detailed reports in a timely manner. These insights assist dog owners and breeders in making informed decisions regarding care, training, and breeding strategies. The company emphasizes user-friendly processes and offers additional resources such as complimentary consultations and access to tailored product recommendations based on a dog's unique genetic profile.

We are seeking an experienced E-commerce Marketing Manager to develop and execute innovative marketing strategies aimed at increasing online sales and elevating our brand's visibility. The ideal candidate will have a proven background in e-commerce marketing within startup environments across the USA and UK, demonstrating a strong track record of driving growth and enhancing customer engagement.

Role: 

• Develop and implement comprehensive e-commerce marketing strategies aligned with company objectives to drive online sales and market share
• Oversee and optimize digital marketing campaigns across various channels, including SEO, PPC, email marketing, and social media, ensuring maximum ROI
• Collaborate with web development teams to enhance website functionality, user experience, and conversion rates
• Coordinate with content creators to produce engaging and SEO-friendly content that resonates with target audiences
• Utilize analytics tools to monitor and analyze website performance, customerbehavior, and campaign effectiveness, making data-driven decisions for continuous improvement
• Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment
• Develop and oversee the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives
• Conduct thorough market research to identify trends, customer needs, and competitive landscape, informing strategic decisions 

Requirements

• Minimum of 5 years in e-commerce marketing, preferably within startup environments in the USA and UK
• Proficient in managing digital marketing channels, including SEO, PPC, email campaigns, and social media advertising
• Strong ability to analyze data and translate insights into actionable strategies
• Demonstrated experience in leading and developing high-performing marketing teams
• Familiarity with e-commerce platforms (e.g., Shopify Plus), analytics tools (e.g., Google Analytics), and marketing automation software
• Excellent verbal and written communication skills, with the ability to convey complex information clearly
• Ability to thrive in a fast-paced, dynamic startup environment and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus

  Preferred Qualifications:

• Experience working in both the USA and UK markets is highly preferred, understanding regional nuances and consumer behavior
• Knowledge of HTML/CSS and experience with content management systems
• Strong creative thinking and problem-solving skills
• Familiarity in equine and/or canine markets and industries is a plus