What are the responsibilities and job description for the Brand Management Specialist position at etaily?
Job Description:
We are seeking an enthusiastic and ambitious Brand Management Specialist to join our dynamic team. This is a unique opportunity to play a pivotal role in shaping and executing brand strategies across both online and offline channels. You will work closely with the EBL Co-Founder and Head of Brand Building to enhance brand visibility, meet consumer expectations, and maximize commercial opportunities. Your focus will be on specific brands and categories, ensuring they reach their full potential in the market.
Key Responsibilities:
- Brand Strategy Support:
- Assist in developing and implementing comprehensive brand strategies aligned with business objectives.
- Contribute to data-driven approaches to effectively meet consumer expectations.
- Support go-to-market plans, including campaign planning, pricing strategies, product assortments, and content scheduling.
- Go-To-Market Plan Development:
- Collaborate on the overall brand plan for both online and offline channels, including setting frameworks, strategies, and staging calendars for campaigns.
- Assist in pricing, assortment selection, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (including media budget).
- Help develop clear traffic strategies, execute, and optimize off-platform traffic for each platform.
- Market Analysis and Consumer Insights:
- Monitor market dynamics, consumer behaviors, and competitor activities.
- Conduct regular assessments of e-stores and retail environments to stay updated on industry trends.
- Gather and analyze consumer insights and trends to inform decision-making processes.
- Content and Communication:
- Collaborate in crafting key messaging to ensure consistency across all platforms.
- Assist in developing content calendars and marketing activation plans for both e-commerce and retail channels.
- Performance Tracking and Reporting:
- Collect and interpret data to generate actionable insights.
- Track ROI of initiatives and provide accurate reporting to senior management.
- Assist in tracking key performance indicators and making recommendations for improvements.
- Public Relations and Brand Awareness:
- Assist in developing strong PR relations and focused strategies to enhance brand equity.
- Help organize product launches and promotional events.
- Identify brand influencers to create brand-relevant content.
- Integrate social listening in monthly brand alignments to capture the latest trends.
- Represent the brand during press events and conferences.
- Collaborate with partner agencies to execute brand campaigns.
- Community Engagement:
- Engage with online communities to build brand presence.
- Monitor community feedback to identify trends and inform brand strategies.
Qualifications:
- Minimum of 2-3 years of relevant experience in brand management or related fields.
- Experience within an ecommerce or digital brand environment is a plus.
- High attention to detail and excellent communication skills.
- Ability to work within budgets and meet tight deadlines.
- Strong analytical skills for accurate reporting.
- Adaptable to a fast-paced environment and eager to learn.
- Demonstrated initiative and strong interpersonal skills; a team player.