Assistant Manager, Global Marketing, Lip - MAC

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

 

MAC is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry. MAC celebrates diversity and INDIVIDUALITY — all ages, all races, all genders. MAC is a proud COMMUNITY of professional makeup artists. MAC is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art, and popular culture. MAC believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.

 

About the Job

Assist in the development of 360 strategy and execution for Global Lip Marketing programs. Support development of global strategy, briefs, comms planning, regional toolkits, and execution of campaigns across multi-platform consumer engagement programs. Contribute to developing team’s category-focused expertise, working with teams to collect insights, data, and market analysis to inform go-to-market plans centered around consumer experience.

 

Strategy and New Product Launch Development:

•         Contribute to development of Marketing’s annual category strategy that will inform development of the Lip Global Marketing calendar and execution/approach for individual program launches. Including identifying whitespace opportunities, maintaining comprehensive knowledge of global category portfolio and performance (units, sales, COGS, market share) and gathering insights from Consumer Insights, CRM, E-comm

•         Prepare concept briefs in partnership with Product Development, including consumer insight, competitive positioning, and key product concept/claims.

•         Set and drive adherence to COGs targets, from prelim/target to final costs, with support from Brand Finance.

•         Guide product claims testing to ensure alignment with concept, in support of Product Development.

•         Guide packaging, artwork, and copy development to ensure alignment with concept, in close partnership with Packaging, Creative, and Artwork teams.

•         Review sales estimates/forecasts for launches, with support from Global Business Planning group.

•         Guide global launch pricing strategy, with support from Corporate Pricing Group

•         Manage your category assortments and lead the line edit process.

•         Work closely with regional partners to gain buy in on new programs and financial ambitions.

•         Manage project timelines, updating tracking systems/tools and ensuring follow up on key stakeholders. Own meetings, set agendas, take notes, and issue recap to ensure next steps are actioned.

Go-to-Market Strategy, Planning, & Execution:

•         Write and present 360 briefs grounded in insights and regional needs to inspire Creative on the campaign big idea.

•         Develop comprehensive list of assets to be created for cross-platform activation.

•         Lead the creation of the Activation Brief, setting the vision and framework for the 360 launch and working with cross-functional partners (Media, Online, Education, CRM, Commercial, Events) to build a comprehensive brief. Own meetings, set agendas, take notes, and issue recap to ensure next steps.

•         Manage day to day production needs and internal processes to execute approved plans. This includes overseeing the development of relevant content, legal approval of execution, global paid media efforts and internal communication to stores/artists.

•         Manage the Visual Merchandising briefing process for your programs.

•         Post Launch: Support Executive Director in developing campaign measurement and reporting process. Liaise with regions and internal teams to gather post-campaign data and assist in synthesizing into global report.

Qualifications

Qualifications

•         Four-year college degree or equivalent.

•         4 years related experience.

•         Thorough knowledge of Word, PowerPoint, Excel. Keynote a plus.

•         Demonstrated interest in brand strategy, brand marketing and 360 activations/development.

•         Financial fluency and business acumen.

Experience You Have

•         End-to-end beauty product launches.

•         Innovation ideation and product development.

•         Global strategic marketing plans for products and categories.

•         Product brief development.

•         Disciplined project management capabilities.

•         Excellent communication, writing and quantitative skills.

•         Financial/data literacy and analytical mindset.

How You Will Be Successful

•         Demonstrate ownership of programs with disciplined project management across many teams.

•         Ability to work in fast-paced highly creative environment with a sense of urgency.

•         Team player with the ability to build, foster and nurture relationships with members of cross functional teams.

•         Capable of structuring options and identifying tradeoffs.

•         An endless curiosity for what’s happening in the market and passion for beauty & trends.

 

The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2318164

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Salary : $71,000 - $106,000