What are the responsibilities and job description for the SEO & Analytics Coordinator position at Essense of Australia?
Overview
Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration.
The Role
We are looking for an SEO & Analytics Coordinator to join our team in Lenexa, KS. This role will be responsible for supporting the SEO Manager and Marketing Analytics Manager in executing strategy across organic search, analytics, reporting, and testing. This role blends hands-on SEO execution—including AI-assisted content creation, keyword research, gap analysis, competitor evaluation, and meta tag optimization—with analytics support including data analysis, dashboard development, report generation, and A/B testing coordination.
This role is also an active contributor to the team’s AI initiatives—applying AI tools day-to-day across SEO and analytics workflows, developing prompts and processes, and helping evaluate and implement AI-powered solutions across the marketing organization. The ideal candidate is analytically curious, technically capable, and energized by using emerging tools and technology to drive measurable marketing performance.
We are a company that believes in finding better ways. We want someone who is not only always looking for better ways but is also open to new ideas from other team members and outside the company. Most importantly, we are seeking an individual who is aligned with our culture who will create and support an inspiring environment that promotes productivity, innovation, and fun!
Responsibilities
What You’ll Do:
SEO & Content Optimization
What We Are Looking For:
Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package. If you have the skills, spark, and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.
Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!
Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration.
The Role
We are looking for an SEO & Analytics Coordinator to join our team in Lenexa, KS. This role will be responsible for supporting the SEO Manager and Marketing Analytics Manager in executing strategy across organic search, analytics, reporting, and testing. This role blends hands-on SEO execution—including AI-assisted content creation, keyword research, gap analysis, competitor evaluation, and meta tag optimization—with analytics support including data analysis, dashboard development, report generation, and A/B testing coordination.
This role is also an active contributor to the team’s AI initiatives—applying AI tools day-to-day across SEO and analytics workflows, developing prompts and processes, and helping evaluate and implement AI-powered solutions across the marketing organization. The ideal candidate is analytically curious, technically capable, and energized by using emerging tools and technology to drive measurable marketing performance.
We are a company that believes in finding better ways. We want someone who is not only always looking for better ways but is also open to new ideas from other team members and outside the company. Most importantly, we are seeking an individual who is aligned with our culture who will create and support an inspiring environment that promotes productivity, innovation, and fun!
Responsibilities
What You’ll Do:
SEO & Content Optimization
- Execute the SEO/GEO strategy as directed by the SEO Manager — including on-page optimization, technical audits and maintenance, local listings, and content optimization across brand platforms.
- Conduct keyword research, competitor analysis, content gap analysis, and SERP evaluations using AI-assisted workflows; surface findings for strategic prioritization.
- Leverage AI tools to draft and optimize SEO copy, meta tags, and structured data aligned with target keywords and search intent.
- Execute link outreach and backlink acquisition strategies to improve domain authority and organic visibility.
- Collaborate with content and creative teams to ensure all published content — including CMS updates across brand and retail sites — follows SEO best practices.
- Stay current on algorithm updates, emerging SEO trends, and AI-driven search developments.
- Support the Marketing Analytics Manager in building and maintaining dashboards and reports across digital channels.
- Implement and maintain GA4 event tracking, UTM tagging, and Tag Manager configurations to ensure data accuracy.
- Monitor analytics across channels — using AI tools where applicable — to surface trends, anomalies, and actionable insights for stakeholders.
- Analyze competitive benchmarks, industry trends, and customer behavior to identify growth opportunities.
- Coordinate A/B and multivariate test setup, monitoring, and documentation under the Analytics Manager's direction.
What We Are Looking For:
- Bachelor's Degree in Marketing, Data Science, Communications, or a similar field preferred; equivalent relevant experience may be considered.
- 1–2 years of hands-on experience in digital marketing with a focus on SEO and/or marketing analytics, with a genuine enthusiasm for emerging marketing technology and AI-driven innovation.
- Proficiency in SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Google Search Console) and analytics platforms (GA4, GTM, Looker Studio).
- Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) for content creation, research, and data analysis; proficient with Google Workspace and Excel.
- Google Analytics Certification preferred; Google Ads Measurement Certification is a plus.
- Experience building and maintaining marketing performance dashboards and reports.
- Familiarity with A/B testing concepts and tools, including native testing capabilities within advertising and web platforms.
- Working knowledge of HTML as it relates to on-page SEO (heading tags, meta tags, structured data, canonical tags).
- Strong communicator who can translate technical findings into clear insights for non-technical audiences.
- Detail-oriented and self-directed, with strong organizational skills and the ability to manage competing priorities across multiple stakeholders.
Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package. If you have the skills, spark, and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.
Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!