Director, Strategy Google NA

Google via Media Futures Group - A little about us

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

About the Role

We are looking for an exceptional storyteller. Someone who can transform data and insight into a coherent, compelling and creative narrative for our clients, putting communications at the heart of the solution to their marketing challenges. A passion for marketing, communications, and creativity in media is of course a must. But a real ability to synthesize information and turn it into something which resonates with our clients, and helps them to engage their users, is going to be the thing that makes you stand out.

You will have two main areas of responsibility:

Strategy Leadership

You will be tasked with leading Comms Strategy projects from beginning to end. You’ll be working with the other practice areas (Media Planning, Analytics, Social, Creative) to pressure test the strategy, and make sure it unlocks competitive advantage for the client’s business and inspires ideas.

In addition you’ll be responsible for educating the rest of the business on what the value of comms strategy is, and how to talk to clients about it, positioning us as trusted advisors to our clients and excellent partners in delivering a holistic comms plan.

We’re looking for intelligent people who can passionately represent EssenceMediacom, ensure outstanding delivery to our clients, build our profile in the market and create new opportunities. This is a unique opportunity to join a fast-growing, dynamic agency which is already doing cutting edge work for exceptional clients.

Client Relationship

You will join the Media Futures Group as an expert client partner and be able to tailor your communications to have impact. You will be tasked with devising, defining, presenting and executing integrated comms strategies for our clients. You are an active listener, understanding the clients’ challenges and perspectives. You are a proactive thinker that helps our clients navigate the dynamic and fast changing media landscape, culture and consumer behaviors.

Some of the things we’d like you to do:

• Lead comms strategy development, identify & sell through opportunities for innovation and improvement
• Work collaboratively with other discipline teams at Media Futures Group to pull strategy through the media plan and ideas
• Lead and collaborate with external partners including creative, social agencies
• Our clients are typically strategic, smart, results driven, commercial – you’ll need to be the same.
• Contribute to thought leadership programs

A bit about yourself:

• You are a storyteller at heart
• Extensive and wide ranging experience in the creative, media and/or marketing industries
• A proven track record in defining and leading media and comms strategy for large international campaigns
• Experience across North American market
• Exceptional presentation skills, with experience of presenting strategy and securing buy-in at the highest level
• Passionate about data, innovation, and well versed on the latest industry trends and news
• Demonstrated ability to work under pressure, meet deadlines and deliver results
• Excellent interpersonal skills
• A doer who roll up your sleeves when needed
• Loves to learn and thrive with your tribes at work

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. We understand that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.