Public Relations Team Lead

Overview

In this role, you will partner with the head of Esri’s Influence Marketing team to help develop and implement Esri’s media relations and external communications strategy. Lead our in-house media relations team to support the execution of the strategy. Identify, develop, and nurture strong relationships with editors and reporters for global, national, top tier, non-traditional media outlets and industry publications. Help take our media success to the next by navigating the new media landscape of blogs, podcasts, and substacks.

Responsibilities

• Lead a team. Coach, mentor, and lead the media relations team. Foster a positive and trusting environment that supports innovation and employee engagement. Support onboarding, career development, and performance management. Promote a diverse and inclusive environment for your team through a culture of empathy, respect, and collaboration.
• Be an expert. Serve as a point of contact for public relations inquiries and activities, both inside and outside of Esri. Continuously develop your understanding of GIS to effectively communicate Esri’s mission and technology to a wide range of audiences. Oversee the writing of press releases and other communication documents through your team. Represent PR at Esri events and in various strategic initiatives.
• Drive results. Oversee the creation and management of communication plans for events, campaigns, and initiatives across the global Esri organization. Identify and manage opportunities for press interviews at Esri and during events. Use strong networking skills to identify subject matter experts and interview subjects within Esri and the GIS user community.
• Communicate and collaborate. Build relationships and partner with the most senior executive business leaders across Esri to implement communication strategies and tactics. Maintain relationships with key media, bloggers, and influencers. Leverage expertise to communicate with press to elevate Esri brand.
• Strategic thought leadership. Work with the Influence Marketing leadership team to create a business plan identifying annual opportunities, objectives, budgets, and goals. Analyze results and implement workflow improvements. Maintain awareness of industry trends and integrate them into strategic planning efforts.
  
  

Requirements

• 8 years of experience working in media relations
• 3 years of experience coaching and mentoring a team
• Demonstrated success of securing media placements and working with executive level stakeholders
• Demonstrated innovative approach to communications strategy for technology companies
• Experience in journalist style writing and storytelling
• Ability to work on and oversee multiple projects at a time and with tight deadlines
• Availability to travel 20% of the time to serve as lead of PR for Esri
• Bachelor’s degree in communications, marketing, journalism, English, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
  
  

Recommended Qualifications

• PR agency and in-house (B2B) experience for technology companies
• Experience overseeing vendor contracts
• Understanding of GIS, mapping, and location analytics
• Understanding of Esri’s technology, products, and services
• Master’s degree in communications, marketing, journalism, English, or related field
  
  

Total RewardsEsri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is: $85,384 USD - $134,784 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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