Marketing Analytics Director (Project Role)

The Media Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions and brand affinity across all properties and platforms to affect the ESPN business. The effectiveness of these plans is continually assessed through data-driven insights, tracking performance across various channels and platforms to ensure alignment with business goals. By analyzing audience engagement, reach, and subscription growth, the team ensures that media strategies are achieving measurable results and contributing to ESPN's overall success.

This role will need to distill business trends and performance indicators into decisions that drive marketing investment. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management with a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.

We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The pace and cadence for change at ESPN necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed. This role reports into the VP of Media Marketing. This role is in New York, NY and is a 12-18 month project role.

Responsibilities:

• Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making
• Lead delivery of full funnel marketing, inclusive of owned and paid media, performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
• Develop and maintain the performance measurement strategy
• Develop automated processes and scaled frameworks that will serve as the baseline to build out cases, drive strategy, and influence leadership
• Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
• Prepare executive reports, contribute to weekly status updates & cross-departmental presentations, and provide key input into weekly and monthly leadership updates
• Build strategic decision-making frameworks and develop scripts that help us automate and augment
• Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and upselling opportunities). Inform resourcing needed to achieve concrete, specific goals; consult on trade-offs
• Collaborates cross functionally and builds relationships to improve day to day work
• Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
  
  
  

Qualifications:

• Minimum 10 years of proven experience in marketing analytics, investment banking, financial analysis, or growth marketing analytics
• Experience working in a Direct-to-Consumer environment
• Validated leadership skills, with a successful track record of team building and developing talent
• Excellent modelling skills with the ability to defend model assumptions
• Excellent written and verbal communication skills
• Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
• Proven experience with statistical modelling languages (e.g., SQL, R, Python, SAS) to include querying and cleansing large data sets
• Familiarity with data visualization tools and methodology (e.g., Tableau, Power BI, Looker)
• High level of proficiency with PowerPoint, Keynote and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a meticulous attention to detail and a big-picture strategic mentality
  
  
  

Required Education:

• Bachelor’s degree in Analytics, Statistics, Data Science, Business, or a related field
  
  
  

#ESPNMedia

The hiring range for this position in New York, NY is $129,600 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.