What are the responsibilities and job description for the Marketing Specialist position at ESI Total Fuel Management?
ABOUT OUR COMPANY
ESI Total Fuel Management is a highly regarded engineering, manufacturing, and services company that provides resiliency for the global data center sector. Our mission is to support and serve mission critical businesses with expertise and leadership by providing innovative solutions, ensuring generator uptime, and guaranteeing environmental compliance against fuel-related risks. As a leader in the field, we are committed to exemplary character, competency, and dedication, and we thrive on our ability to deliver exceptional results. With principles centered on Biblical values, we emphasize a servant attitude toward our team internally and our customers externally.
ABOUT THE INDUSTRY
The data center industry is thriving with a compound annual growth rate of 10.9% through 2030 and is being driven by the continued growth of data demand for social, mobile, analytics, and cloud services worldwide, including AI, gaming, driverless cars, and augmented reality. As pioneers in fuel management and resiliency for emergency generators in data centers and critical facilities, ESI is experiencing rapidly scaling growth.
POSITION SUMMARY
We are seeking a full-time, experienced Marketing Specialist to join our high-performance team and be a part of our journey to shape the future of the US data center community by delivering resilient and sustainable solutions that make a difference.
This individual will be responsible for for providing direct and consistent support to all company departments as it relates to marketing & communications
KEY RESPONSIBILITIES
o GRAPHIC DESIGN & LAYOUT –
• Create and manage branded design assets for digital, print, large format, and event environments (e.g., signage, brochures, social media graphics, and tradeshow materials)
• Translate creative briefs into compelling visuals aligned with ESI’s brand standards
Manage layout and production of high-quality internal and external communications materials
o WEBSITE MANAGEMENT & DIGITAL CONTENT –
• Maintain and update ESI’s website using WordPress (or comparable CMS)
• Ensure web content is accurate, current, accessible, and aligned with SEO best practices.
• Support HTML/CSS edits as needed and collaborate with external vendors or internal teams on web development needs
o SOCIAL MEDIA & DIGITAL COMMUNICATIONS-
• Draft, design, and publish social media posts (primarily LinkedIn).
• Maintain a content calendar and develop campaigns that align with company initiatives, events, and milestones.
• Track post performance and report on engagement metrics
o PROJECT MANAGEMENT & CROSS FUNCTIONAL SUPPORT –
• Lead or support project timelines for marketing deliverables, ensuring on-time and on-brand execution
• Collaborate with internal departments (including Business Development, HR, Training, and Executive Leadership) on integrated marketing and communication needs
• Contribute to internal communications and employee engagement initiatives, including signage, screens, and visual storytelling tools
QUALIFICATIONS
- 7 years of professional experience in marketing, communications, graphic design, or a related field
- Bachelor’s degree in Marketing, Communications, Graphic Design, Journalism, Public Affairs, or a relevant discipline
- Proven ability to manage and deliver on multiple projects simultaneously with limited oversight
- Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and Microsoft Office
- Experience using WordPress (or similar CMS) and basic HTML/CSS
- Strong skills in copywriting, layout, visual storytelling, and proofreading
- Excellent organizational and communication skills; detail-oriented with strong follow-through
- Comfortable working in a deadline-driven, fast-pivoting environment
- Servant Leadership approach in building and developing a high-performance team.
KEY COMPETENCIES
- Team player who communicates well across departments
- Well organized with systematic approach to tracking historical information
- Emotionally intelligent with focus on relationship building with stakeholders
- Problem solving mindset with the ability to quickly adapt plans to meet emerging challenges
- Detailed oriented
ATTRIBUTES DESIRED
- Positive and personable high-performance team member.
- Servant leader who demonstrates integrity, reliability, and stability.
- Focused and driven, seeking to grow and increase knowledge.
- Exemplary character and integrity.
WE OFFER
ESI Total Fuel Management offers several competitive benefits, including:
- Casual but professional atmosphere with the opportunity for personal and professional growth
- Paid vacation (after 90 days of employment), paid holidays per ESI Holiday schedule and paid sick days
- Health insurance
- Long-term and Short-term Disability
- Life AD&D
- Wellness Plan
- 401(k) Retirement plan
- Flexible Spending Account for medical and dependent care expenses
- 5 days of paid time off for qualified volunteer service
- Company match to contributions or donations to 501 (c) (3) organizations up to $750
- Profit sharing, eligible after one year of employment. Flexibility to direct to company 401(k) or for personal discretion e.g., student loan repayment, housing costs, family expenses etc.
At ESI Total Fuel Management, we're not just looking for a Marketing Specialist. We're seeking a dedicated leader who can drive our business segments forward. If you're ready to take on these responsibilities and help us fuel mission-critical facilities with reliability and expertise, we want to hear from you.
ESI is an Equal Employment Opportunity Employer.