What are the responsibilities and job description for the Marketing Manager - Mining position at ESCO Group LLC?
Marketing Manager – Mining (Global)
Location: Portland
Work Arrangement: Hybrid
What We Do At Weir
We are a global leader in mining technology for a sustainable future. We help our customers extract the resources the world needs more efficiently and more sustainably. Our planet’s future depends on the transition to renewable energy, and that transition can only happen with the metals and minerals our customers deliver. So, we work side by side with mines across the globe to move less rock, use less energy, use water wisely, and create less waste. Together, we drive the shift to smart, efficient, and more sustainable mining.
Make your impact
You’ll play a key role in solving real-world challenges. You’ll apply your skills to deliver results that matter whether that’s through engineering, planning or customer support. You’ll work with purpose, learn every day and help shape a more sustainable future.
What You’ll Do
Must-haves:
We live our values we think safety first, do the right thing, respect each other, aim high, and delight our customers. We encourage our people to lead by example and celebrate our successes.
We’re passionate about our purpose to help deliver the natural resources that are essential to create a better future for the world. We do this by combining our deep customer insights, world-class engineering, materials science expertise, and intelligent automation to deliver innovative end-to-end solutions incorporating our signature technologies.
We believe your voice matters and your ideas make a difference. We’re working hard to nurture a diverse culture where our people feel like they belong and can do the best work of their lives. You can help shape our unique culture through our inclusion networks and safety initiatives.
Benefits
Location: Portland
Work Arrangement: Hybrid
What We Do At Weir
We are a global leader in mining technology for a sustainable future. We help our customers extract the resources the world needs more efficiently and more sustainably. Our planet’s future depends on the transition to renewable energy, and that transition can only happen with the metals and minerals our customers deliver. So, we work side by side with mines across the globe to move less rock, use less energy, use water wisely, and create less waste. Together, we drive the shift to smart, efficient, and more sustainable mining.
Make your impact
You’ll play a key role in solving real-world challenges. You’ll apply your skills to deliver results that matter whether that’s through engineering, planning or customer support. You’ll work with purpose, learn every day and help shape a more sustainable future.
What You’ll Do
- Marketing Strategy & Execution: Develop and own the global marketing strategy for Weir’s ESCO Mining portfolio, translating product and commercial priorities into integrated product-line and channel strategies. Lead the execution of these strategies daily to ensure measurable commercial impact.
- Product Launch Leadership: Lead marketing strategy and execution for new product launches within the Mining segment, partnering closely with Product Management and Product Launch Champions to bring value propositions to life and ensure successful, on-time launches of three upcoming products.
- Cross-Functional Collaboration: Act as the primary marketing interface with Product Management, Sales, and Regional Commercial teams, ensuring alignment and consistency in go-to-market execution and internal communication to drive divisional engagement.
- Channel Management: Serve as Marketing Lead for Social Media, Trade Publications, and Direct Sales Team channels, advising on website, SEO, tradeshows, and dealer network needs in collaboration with other marketing managers.
- Regional Support & Adaptation: Collaborate with regional teams to adapt global marketing strategies to local go-to-market needs while maintaining brand consistency and supporting sales readiness with impactful marketing packages.
- Team Leadership: Manage and develop the Marketing Specialist, to enable execution, automation, and ongoing optimization of marketing activities.
- Travel: Approximately quarterly travel to core mining regions to support regional strategies and stakeholder engagement.
- Safety First: Demonstrate 100% commitment to our zero harm behaviors in support of our drive towards developing a world-class safety culture.
Must-haves:
- 7 years of B2B marketing experience in mining, industrial, or engineered products environments
- Proven ownership of complex new product launches and go-to-market programs
- Experience operating in global, matrixed organizations with multiple stakeholders
- Strong strategic planning, execution discipline, and commercial acumen
- Experience supporting technical or engineered mining products
- Familiarity with marketing automation, CRM, and digital performance analytics
- Experience working closely with regional sales and marketing teams
- Background in agency or external subject matter expertise in marketing strategy and tactics
We live our values we think safety first, do the right thing, respect each other, aim high, and delight our customers. We encourage our people to lead by example and celebrate our successes.
We’re passionate about our purpose to help deliver the natural resources that are essential to create a better future for the world. We do this by combining our deep customer insights, world-class engineering, materials science expertise, and intelligent automation to deliver innovative end-to-end solutions incorporating our signature technologies.
We believe your voice matters and your ideas make a difference. We’re working hard to nurture a diverse culture where our people feel like they belong and can do the best work of their lives. You can help shape our unique culture through our inclusion networks and safety initiatives.
Benefits
- Competitive pay
- Career development and learning support
- Access to global inclusion networks
- Regional and team-specific benefits
- Sharebuilder scheme
- Wellness support for you and your family
- Collaboration with global teams