Director of Marketing and Business Development

Overview

Director of Marketing & Business Development - Lexington Regional Rehabilitation Hospital – Columbia (Cayce), SC

Lexington Regional Rehabilitation Hospital in Cayce, South Carolina (Columbia area) offers specialized inpatient rehabilitation in a warm and professional environment. Our hospital is dedicated to restoring the quality of life for individuals recovering from strokes, neurological injuries, orthopedic surgeries, and other serious illnesses or injuries. We provide comprehensive rehab services, including advanced physical therapy, occupational therapy, and speech-language pathology, delivered by a compassionate multidisciplinary team. The facility is equipped with modern therapy gyms and amenities to promote healing and comfort. Accredited by The Joint Commission, Lexington Regional Rehabilitation Hospital is recognized for its patient-focused care and strong outcomes, proudly serving patients and families across the Midlands region.

At Lexington Regional Rehabilitation Hospital, you’ll find the resources to grow your career in a place that feels like home.

Why make the move to Cayce, South Carolina?

Access to riverwalks, parks, and outdoor recreation along the Congaree River and minutes from Columbia, the state capital, with vibrant culture, dining, and nightlife.  Close proximity to Lake Murry for boating, fishing and relaxing weekends. Overall, centrally located with easy drives to the beaches and mountains.

Home to the University of South Carolina, fueling youthful energy and community events.

Affordable cost of living and diverse housing options.

We are seeking a Director of Marketing & Business Development to join our team of passionate patient caregivers!

As a participating hospital of Ernest Health, we offer robust recognition, wellness, and retention programs.  These programs focus to enhance the employees’ work experience, recognize, and celebrate achievements.  We also encourage employees to share their work experience through “My Ernest Journey” and through our Engagement Survey, where our approach is “You Spoke, We Listened”.  These platforms provide additional avenues for employees to give feedback about their work experience and share what is important to them.

Our hospital offers comprehensive benefits, designed to support your health and financial well-being.

Benefits:

• PPO and High Deductible Medical Plan options
• Flexible Spending and Health Savings Account options available
• Dental and Vision coverage
• 401K with employer matching
• Life insurance
• Short-and-long term disability

Wellness & Work Life Balance:

• Employee Assistance Program
• Wellness Program with quarterly wellness challenges with participation incentives
• Earned Time Off - start accruing vacation time on start date

Qualifications

Required Skills:

• Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
• Strong background in client services and relationship management preferred.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license, auto insurance, and clean driving record required.
• Ability to travel using publicly available air and ground transportation.
• Bachelor’s degree in healthcare field, marketing, or related field preferred.

Additional Qualifications/Skills:

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Demonstrates general computer skills including: data entry, word processing, email, and record management.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to maintain quality and safety standards.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others.
• Ability to develop and implement strategic sales plans.   
• Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Responsibilities

Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.  Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and “Guiding Principles” into daily practice.

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