Sports Marketing Specialist

Job Summary:
The Sports Marketing Specialist is responsible for planning, directing and administering all sports-related community partnerships, activations, and events in which Erlanger Health System is a sponsor or featured partner. This includes strategic oversight and management of year-round activities at Erlanger Park (home of the Chattanooga Lookouts), event day logistics, brand representation, and the development of sports-related community outreach initiatives.

Beyond baseball, the Specialist will independently develop, evaluate and manage relationships with high school, youth, and recreational sports programs across the region�including soccer, basketball, football, track, and more�to ensure Erlanger maintains a visible, health-forward presence at key events. This position exercises independent judgement and discretion in the development and execution of marketing partnerships, sponsorship strategies and community engagement initiatives that support Erlanger�s brand, service lines, and organizational objectives.

Key Job Responsibilities:

Erlanger Park and Chattanooga Lookouts Activation

• Serve as Erlanger�s primary liaison to the Chattanooga Lookouts, representing Erlanger in strategic partnership discussions and coordinating initiatives that advance organizational marketing goals, including management of the system�s title sponsorship of Erlanger Park.

• Oversee event-day activations including signage, on-field presentations, wellness activities, and public recognition of Erlanger teams, clinicians, or partners.
• Work with Marketing and Creative teams to ensure brand integrity across in-park materials and experiences.

• Evaluate sponsorship effectiveness and recommend improvements to enhance brand visibility, community engagement, and marketing return on investment.

Sports Sponsorship Management

• Identify and manage Erlanger�s relationships with local and regional sports organizations�especially youth leagues, high schools, and community rec teams.
• Research, recommend and negotiate sports sponsorship opportunities that align with marketing strategy and community health initiatives.
• Coordinate presence at sporting events where Erlanger is a sponsor or host, ensuring that brand activations are strategic, visible, and mission aligned.
• Develop relationships with athletic directors, coaches, and civic partners to expand Erlanger�s role in community sports engagement.
• Exercise independent judgement when prioritizing partnership opportunities and allocating marketing resources.

Event Planning and Execution

• Plan and execute Erlanger-branded events at sports venues�such as health screenings, sponsor nights, community celebrations, and recognition ceremonies.
• Manage logistics for on-site presence, signage, staffing, giveaways, and community education opportunities at athletic events.
• Collaborate with the Event Specialist and CMN & Community Giving Manager to ensure integration with broader community engagement efforts.
• Lead planning and implementation of event strategies designed to increase brand visibility and community engagement.

Brand Visibility and Community Health Messaging

• Coordinate messaging and signage that reinforces Erlanger�s mission of wellness, prevention, and community health across all sports activations.
• Identify opportunities to promote pediatric care, orthopedics, wellness programs, or other relevant healthcare and wellness service lines in sports-related environments.
• Capture content and stories from sporting events for use across digital and social channels in collaboration with Marketing and Communications.
• Analyze audience engagement and community response to inform future marketing sponsorship initiatives.
  

Education:
Required: Bachelor�s degree in Sports Marketing, Public Relations, Event Management, or related field

Preferred:
Advanced coursework or professional experience in marketing strategy, sponsorship management, sports management or community engagement.

Experience:
Required:

• 3�5 years of experience managing or coordinating sports sponsorships, athletic events, or brand activations
• Strong interpersonal skills and comfort working in fast-paced, public-facing environments
• Availability to work evenings, weekends, and holidays as required for sporting events

Preferred:

• Experience working in or with minor league sports organizations, community athletics, or school athletic departments
• Familiarity with brand strategy, health education campaigns, or nonprofit sponsorship coordination
• Knowledge of youth sports trends, community engagement strategies, and event production best practices

Position Requirement(s): License/Certification/Registration
Required:
N/A

Preferred:
N/A

Erlanger Health System is not only a leader in healthcare�it is also a visible, engaged community partner in Chattanooga�s sports, youth athletics, and civic pride. A cornerstone of this commitment is Erlanger�s title sponsorship of Erlanger Park, home of the Chattanooga Lookouts minor league baseball team, and the organization�s growing support of athletic events and venues throughout the region.

As a member of the Community Relations Team within the broader Marketing & Communications structure, the Sports Marketing Specialist provides professional-level marketing support through the independent coordination planning and execution of sports sponsorship programs and community engagement initiatives. This position requires independent judgement, initiative and the ability to manage multiple partnerships and events while representing Erlanger in the community.