Marketing Strategist

Please apply using this link to a Culture Index assessment to be considered:

https://go.cultureindex.com/s/gKALqmSQd0

POSITION SUMMARY

Assists in researching, developing and implementing marketing plans at Erhardt Construction. Works with the Marketing team to ensure the company meets our marketing goals.

ACCOUNTABLILIES

· CRM and Data Management: Manage, analyze, and optimize CRM tools and data to drive marketing insights and decision-making.

· Website & Digital Marketing Optimization: Oversee website performance, SEO strategies, and stay informed on digital marketing trends to ensure online growth and effectiveness.

· Content Creation & Brand Consistency: Develop and manage high-quality content (blogs, materials) that aligns with brand standards and supports internal and external communication goals.

· Cross-Functional Collaboration: Partner with team members and leadership to ensure marketing initiatives are executed effectively across all levels of the company.

· Brand Representation & Development: Represent and continually enhance the company brand through events, community relations, and ongoing strategy initiatives.

KEY COMPETENCIES

1. Tech Savvy: Anticipates and adopts innovations in business-building digital and technology applications.

2. Collaboration: Builds partnerships and works collaboratively with others to meet shared objectives.

3. Ensures Accountability: Holds self and others accountable to meet commitments.

4. Nimble Learning: Actively learns through experimentation when tackling new problems, using both successes and failures as learning fodder.

5. Cultivates Innovation: Creates new and better ways for the company to be successful.

ESSENTIAL RESPONSIBILITIES

• Manage and optimize CRM systems to ensure accurate data tracking and effective customer relationship management.

• Oversee website updates and implement SEO strategies to drive traffic and improve search engine rankings.

• Conduct research on digital marketing trends and provide insights to enhance marketing strategies.

• Write and edit blog content to support brand storytelling and audience engagement.

• Collaborate with the marketing team to ensure materials are consistent, high-quality, and aligned with brand standards.

• Work cross-functionally with employees at all levels to support leadership and marketing initiatives.

• Attend and contribute to PR events, community relations activities, and other brand-building opportunities.

• Support the creation of internal and external marketing materials, ensuring timeliness and adherence to brand guidelines.

• Monitor and analyze marketing performance metrics to inform decision-making and identify improvement areas.

• Assist in maintaining and implementing the company’s brand presence across all channels.

• Performs other duties as assigned.

EDUCATION & EXPERIENCE

· Bachelor’s Degree in Marketing or related field

· Minimum 3 years experience in marketing

· Skilled using CMS platforms

· Experience using CRM platforms

· Experience using Google Analytics and Google AdWords

· Proficient in Adobe InDesign and Adobe Illustrator

Job Types: Full-time, Part-time

Pay: $46,500.00 - $70,000.00 per year

Expected hours: 32 – 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person

Salary : $46,500 - $70,000