What are the responsibilities and job description for the Content Marketer position at Equity Methods and Careers?
Content Marketer
Equity Methods seeks an experienced, versatile Content Marketer. As a key member of the marketing team, you’ll create well-written blogs, loglines, articles, taglines, and other materials to enable thoughtful campaigns that meet organizational goals.
You’ll use your exceptional writing skills and finely tuned ear for the English language to bring messages to life across both new and traditional media: web publications, social media, email, print, video scripts, and more.
About Equity Methods
Equity Methods is a finance, accounting, and human capital consulting firm that embraces the synergistic role of technology and expertise in creating client impact. We deliver impact-rich services across three core practice groups: financial reporting, valuation services, and HR advisory.
With over 100 professionals and experience serving hundreds of publicly traded clients (including 45 Fortune 100 companies), Equity Methods seeks to combine the best of a large professional services firm with the best of an entrepreneurial, technology-enabled company. We work hard in the quest to have high impact and deliver exemplary client service that supports our client retention and overall growth story. We have consistently been rated a Top Company to Work for in Arizona.
Responsibilities
- Create a wide variety of written materials that inform and inspire target audiences while achieving campaign objectives
- Produce consistently high quality material that meets deadlines
- Research topics, conduct interviews, interface with subject-matter experts, and identify core themes
- Pitch articles to appropriate outlets to meet publication goals
- Work collaboratively and creatively with the marketing, graphic design, editorial, and recruiting teams to develop and publish strategic materials
- Rewrite and/or proofread blog submissions and other materials as needed; coordinate and support others’ content production efforts
- Help colleagues find their unique voice and express their ideas clearly
- Generate content ideas, produce publication calendars, and schedule distribution
- Repurpose existing content for different distribution channels; liaise with marketing manager, design team, and subject-matter experts to ensure fit between graphics and written materials
- Ensure that all materials consistently represent the company in a positive, professional manner
- Operate efficiently and effectively with multiple open projects in a fast-paced environment
- Continuously scan the environment to stay abreast of business trends, evolving usage, and cultural themes
- Stress-test deliverables against messaging goals
- Manage content-driven projects (including photo and video), enable others’ contributions; document processes and best practices
Required Qualifications
- Bachelor’s or higher degree with excellent academic performance
- Superior English-language writing and editing skills with broad knowledge of modern usage
- At least 5 years of progressively responsible experience in B2B content marketing, professional services marketing, publishing, business journalism, PR, or a related field
- Facility with Microsoft Word, Excel, Outlook (or similar productivity suite)
- Prior experience producing social media posts for professional audiences (e.g., LinkedIn)
- Prior exposure to digital publishing tools (e.g., WordPress, HTML, desktop publishing) and marketing automation software (e.g., Constant Contact, HubSpot, MailChimp, or Act-On)
- Basic social media survival skills (Canva/Photoshop, video, etc.)
Desired, But Not Required Qualifications
- Exposure to finance and accounting terminology
- Intermediate Excel skills
Characteristics of the Successful Candidate
- Highly motivated, productive, organized, and responsive to the needs of internal clients
- Fanatical about quality AND timeliness
- Intellectually curious; willing and able to develop expertise in new areas
- Effective in leveraging videoconferencing, email, and other company tools to communicate with far-flung colleagues and forge productive relationships
- Excels independently or collaboratively as the situation warrants