Marketing Technology Analyst

How You'll Contribute:
As a Marketing Technology Analyst, you will be responsible for translating our marketing strategy into actionable, technology-driven solutions. You will collaborate closely with the Sales and Marketing teams, as well as external vendors and IT partners, to ensure a seamless, accessible, and innovative digital experience. We are looking for candidates who are passionate about the intersection of marketing and technology and bring analytical thinking, strong collaboration, and a commitment to continuous improvement to the team.

About Us:
EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary:

The Marketing Technology Analyst works with the Sales and Marketing Team to translate the marketing vision into implementation. This position supports and facilitates the intersection of user experience and marketing technology systems, platforms, and key initiatives. This individual collaborates to determine the business needs, define the necessary operational framework, business requirements, and ongoing support considerations for technical solutions and improvements to support Sales and Marketing endeavors.

The Marketing Technology Analyst supports and executes the expansion, enhancement and maintenance of digital experience and electronic services platforms (E-platforms). The Marketing Technology Analyst also drives integration and interaction of internal and external technological systems including, but not limited to, workflow, E-platforms, administration and contact management.

What You’ll Do:

• Evaluates, develops, and documents business requirements for the development of marketing technology tools, systems and platforms.
• Prepares, plans, documents, and performs user acceptance testing to support system enhancements and upgrades to E-platform, workflow, and contact management systems.
• Coordinates marketing efforts with third-party contractors, consultants, vendors, distributors, and internal staff to complete projects according to plan.
• Troubleshoots and analyzes business, processing, and system issues and recommends technology and process solutions.
• Determines test objectives, project reporting, assisting in target date planning, and coordinating testing with other Business Analyst staff.
• Improves the digital experience of E-platform distribution through the integration of suitability, regulatory, administrative, and compliance requirements within the context of E-platform forms and processes.
• Identifies marketing technology platform and systems issues and helps provide problem resolutions and improvements.
• Monitors and communicates project and work status to Marketing Technology Manager and other key stakeholders.
• Performs liaison functions between production areas and information systems personnel to coordinate changes.
• Creates release summaries to inform the business of changes and enhancements that have been successfully implemented.
• Conceptualizes and articulates complex ideas to management and stakeholders through various means (i.e. written descriptions, sketches, wireframes, prototypes, documentation, spreadsheets, sitemaps, workflows and user flows).
• Uses creative problem-solving skills and technical expertise to ensure that the implemented solutions are operational and secure throughout end-user engagement.
• Identifies, understands and articulates high-level business process and technical impact of an initiative during the inception and discovery phases.
• Provides marketing technology enhancement suggestions to Marketing management.
• Supports the Sales and Marketing teams and other departments on an as-needed basis.
• Willingly accepts additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What You'll Bring:

Education:

• High school diploma or equivalent required.

• Associate’s or Bachelor’s degree preferred.

Experience:

• High School Diploma or Equivalent: A minimum of 5 years of related work experience.
• Associate degree: A minimum of 3 years of related work experience.
• Bachelor's Degree: A minimum of 2 years of related work experience. 
• Minimum 3 years of experience in insurance or financial services required.
• Minimum 2 years experience with life insurance and annuity business processes and knowledge of insurance systems required.

Knowledge, Skills, and Abilities:

• Basic understanding of programming concepts and digital technologies.

• Strong communication skills, both written and verbal, with the ability to collaborate across teams.

• Proven ability to analyze, solve problems, and manage multiple priorities effectively.

• Knowledge of insurance products, systems, and regulatory requirements.

• High attention to detail and strong organizational skills.

• Self-directed, proactive, and accountable.

• Strong interpersonal skills and a commitment to inclusive, respectful teamwork.

• Ability to convey complex ideas clearly through written documentation, flowcharts, and visual tools.

Where You’ll Work: 

• West Des Moines, IA
• Office Location: Mostly Off-Site 
• Expected Travel: Travel not likely/required.

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers. 

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