Senior Manager, Brand Partnerships

Company Description

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

Equinox is seeking a Senior Manager, Brand Partnerships to lead the development and activation of strategic brand collaborations that elevate the member experience and drive measurable business impact.

This role is responsible for bringing partnerships to life in a 360-degree way — across digital channels, in-club experiences, and out-of-club touchpoints — ensuring each collaboration feels premium, intentional, and deeply aligned with the Equinox brand.

While this role includes partner sourcing, the majority of the scope is focused on activation, execution, and performance management. This is an opportunity for a creative, detail-oriented operator who understands how to translate strong ideas into seamless, high-quality experiences that resonate with members and support business goals.

Responsibilities

Partnership Strategy & Sourcing (≈10%)

• Identify and evaluate potential brand partners across hospitality, wellness, fitness, travel, fashion, and lifestyle
• Build and maintain a focused pipeline of partnership opportunities aligned to brand values and member needs
• Assess partnership opportunities through both brand and business lenses, including relevance, scale, and member value

Partnership Activation & Experience Execution (≈70%)

• Lead end-to-end partnership activation from concept development through launch and post-launch optimization
• Develop creative partnership concepts that translate into meaningful member experiences — not just logo placements
• Bring partnerships to life across digital, in-club, and out-of-club channels, including:
  • Member communications and content
  • In-club experiences, activations, and programming
  • Events, experiential moments, and external-facing extensions
• Own activation planning, timelines, and deliverables across multiple concurrent partnerships
• Collaborate closely with internal teams including Brand, Marketing, Club Operations, Merchandising, Legal, Finance, and Product to ensure cohesive execution
• Manage external agencies and partner teams to deliver against creative, operational, and brand standards

Commercial Management, Measurement & Optimization (≈20%)

• Support deal structuring and contract negotiations in partnership with Legal and Finance
• Understand and evaluate paid media value, rate cards, and in-kind value exchange
• Define success metrics for each partnership, including engagement, revenue, retention, and NPS impact
• Track partner-funded value, offsets, and ROI
• Lead post-launch retrospectives and apply learnings to continuously improve future partnerships

Qualifications

• 8 years of experience in brand partnerships, brand marketing, or integrated marketing
• Experience within hospitality, travel, fitness, wellness, or luxury strongly preferred
• MBA preferred; equivalent experience strongly considered
• Strong creative instincts paired with a clear understanding of business objectives and performance metrics
• Deeply member-experience oriented, with a focus on delivering high-quality, differentiated experiences
• Demonstrated experience working with paid media valuation, rate cards, and third-party contract negotiations
• Highly organized with strong project management skills and attention to detail
• Proven ability to manage complex, cross-functional initiatives from concept through execution
• Experience working with external agencies and senior partner stakeholders
• Excellent written and verbal communication skills

Why You’ll Love This Role

Brand partnerships at Equinox are a critical lever for delivering surprise-and-delight moments, reinforcing brand differentiation, and strengthening member loyalty. This role offers the opportunity to shape how Equinox shows up both inside and outside the club — creating experiences that feel exclusive, elevated, and unmistakably Equinox.

Pay Transparency: $145k - $155k annually

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. 

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/ 

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.