Sr. Sales Campaign Manager

The Sales Campaign Manager will drive lead generation, qualification, and sales support, while developing and executing impactful campaigns, analyzing performance, and creating engaging content and training materials. They will also manage RFP sites, conduct market research, serve as the Salesforce expert, and contribute to team support and development.

What you’ll do:

Lead Generation and Qualification:

• Proactively researches and analyzes prospective targets for assigned vertical solutions and services.
• Utilizes various tools (Zoominfo, Demandbase, Salesforce) to identify key contacts, company information (payroll provider, employee count, etc.), and previous engagement history.
• Manages all Lead Source opportunities in conjunction with the Lead Qualification team and TWN Account Executives.
• Executes data mining tasks and researches sales territory and accounts to identify potential opportunities.
• Reviews and vets leads shared by alliance partners/CRMs for both TWN and other Employer Services.
• Assists UC Trust teams with lead referrals for other services.
• Provides pre-sales business support by maintaining strong communication with product management and the sales/service teams.
• Supports the sales/service team with product lead qualification and occasionally can help with appointment setting.
• Collaborates with Sales, Solutions Marketing, and Product Management to develop a systematic approach for client interactions.
  
  

Campaign Strategy/Execution and Development:

• Develop and implement lead nurturing campaigns to engage prospects and move them through the sales funnel, increasing conversion rates.
• Partners cross functionally with all BUs within EWS to identify new logo opportunities
• Supports TWN Direct, Partnership/Alliance Teams and Marketing to identify and conceptualize campaign strategies.
• Designs and organizes optimal campaigns within timeline and budget constraints.
• Develops quality content for each campaign, including writing, editing, and proofreading of all materials.
  
  

Campaign Execution and Management:

• Devises campaign timelines and schedules, ensuring effective execution.
• Trains the sales team on campaign objectives, goals, tools/resources, cadence, and tracking requirements.
• Manages the procedure, implementation, tracking, and measurement of marketing campaigns.
• Ensures adherence to the organization's brand and identity in all campaign materials and communication channels.
• Conduct A/B testing with marketing support on campaign elements (e.g., email subject lines, landing pages, content) to optimize performance and maximize ROI.
• Create and deliver sales enablement materials and training programs to equip the sales team with the knowledge and tools they need to succeed.
• Lead cross-functional initiatives involving sales, marketing, product development, and other departments to drive company-wide goals.
  
  

Campaign Analysis and Reporting:

• Monitors campaign impact and progress across various outlets and resources.
• Partners with the Digital Strategy team to create dashboards and intent signals through DemandBase to analyze campaign performance.
• Creates workflow processes in Zoominfo to track campaign impact and generate leads in Salesforce.
• Delivers regular reports of campaign results, including web analysis, evaluation of KPIs, and ROI measurements.
  
  

Additional Sales Support Activities including:

• RFP Management: Proactively monitors RFP websites, manages RFP bid submissions, and serves as the point of contact for RFP research across the business unit.
• Market Research: Works closely with Data & Analytics to conduct market research and estimate market demand.
• Salesforce Expert: EWS go-to Salesforce guru, with deep knowledge of its functionalities and best practices.
• Team Support and Development
• Sales Productivity and Enablement
  
  

What experience you need:

• Bachelor’s degree, preferably in business or marketing or equivalent experience
• 5 years of experience in a business development, marketing or sales operations.
• Proficient with Google Workspace and Microsoft Office applications
• Knowledge of Salesforce CRM or similar prospect management database
  
  

Success Attributes of an Equifax employee; does this describe you?

• A strategic mindset with the ability to understand how front-line activities contribute to broader company objectives.
• Proven experience in planning and executing cold outreach campaigns (Target list building, Calls, Emails, Social Selling).
• Proficiency in using CRM software (Salesforce preferred).
• A strong will to win, coupled with a confident executive presence.
• Demonstrated excellence in both written and verbal communication.