What are the responsibilities and job description for the Marketing Program Manager position at Equifax?
Overview
Reporting to the VP of Marketing for Equifax Digital Solutions, we are looking for a skilled and highly-organized Marketing Program Manager who will be responsible for developing and managing marketing initiatives and guiding them to completion in collaboration with marketing leaders. The ideal candidate will have a solid understanding of general business functions and possess expert knowledge in marketing methodologies and practices. You should be a proactive leader with a genuine interest in supporting and improving our growing marketing team.
Ideal candidates for this position should possess strong interest in planning and execution, data and analytics, marketing technologies and change management.
What you'll do
Reporting to the VP of Marketing for Equifax Digital Solutions, we are looking for a skilled and highly-organized Marketing Program Manager who will be responsible for developing and managing marketing initiatives and guiding them to completion in collaboration with marketing leaders. The ideal candidate will have a solid understanding of general business functions and possess expert knowledge in marketing methodologies and practices. You should be a proactive leader with a genuine interest in supporting and improving our growing marketing team.
Ideal candidates for this position should possess strong interest in planning and execution, data and analytics, marketing technologies and change management.
What you'll do
- Assist the VP, Marketing and senior leaders with important tasks including planning, goal setting, marketing calendar management, budget management, results reporting, providing necessary preparation documents, participating in monthly/quarterly reviews, and developing new marketing strategies based on analysis of marketing results.
- Drive implementation of cross-departmental marketing initiatives in collaboration with relevant teams.
- Assist other team members with interpreting and executing the VP of Marketing’s vision and intent regarding upcoming and ongoing marketing initiatives
- Act as the primary point of contact for escalating team and operational issues.
- Use our project management and marketing automation systems—delegate tasks, create schedules for marketing teams, generate reports, etc.
- Lead meetings and discussions with the marketing team in a way that promotes collaboration
- Make daily operations decisions, especially in the absence of the VP, Marketing
- Provide relevant analyses, recommendations, and reports to the VP, Marketing
- All other duties as assigned
- 5-7 years, including 2 years, of experience in a senior-level marketing, PR or communications role
- Bachelor’s degree in marketing, technology or related field.
- Team player with strong cross-functional and communication skills who can work effectively in a hybrid setting
- Knowledge of budgeting and project management processes
- Ability to multi-task and deliver results under tight deadlines.
- Enjoys working in a fast-paced, high-performance environment, managing multiple projects simultaneously with a positive sense of urgency, ownership and accountability.
- Curiosity, self-awareness, creativity, critical thinking and a desire for continuous improvement, using data to inform decisions and as metrics of success
- Proficiency in project management software (e.g., Asana, Wrike, other)
- Work experience in a highly matrixed global organization is a plus.
- Critical thinking and project management
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
- Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
- Proficiency with Google suite